Research from MTV Insights Studio in India found that young people there responded to quarantine with responsibility and generosity. Loved ones and online videos kept their spirits up, but it wasn’t easy.
TikTok can be a great place for brands to develop a relationship with consumers, according to our recent study.
Audiences appreciate seeing stories of people from far away or with life experiences different from their own.
They are optimistic about India’s future and their ability to succeed there.
BET’s new project takes a close look at Black Gen Z in the US – and finds a multi–faceted generation that is expanding what it means to be authentically Black.
In this pivotal year, we asked young people how its events have affected them and their vision of the future. A new video from our global Beyond 2020 study highlights what they told us.
According to our new global study Beyond 2020, when 16- to 24-year-olds think about the future they crave stability, believe the environment needs urgent attention, predict that mental health will become more of a priority, and expect social justice to rise in importance.
Our latest video takes a look at a new messy and vulnerable wellness trend.
Our new global study, Beyond 2020, looks at how the chaos of this year is affecting 16- to 24-year-olds around the world.
The Latino vote could determine the results of the 2020 election in the US. Our Hispanic to Latinx study offers some insight into what could influence their choices at the ballot box.
India’s MTV Nishedh infuses health education messages into a fictional TV series for young adults. A recent effectiveness study shows that the initiative is resulting in positive change.
Using insights from our latest study on kids and families, we predict what’s next for global families – and how brands and content can connect with them more effectively.
Research conducted before the Covid-19 pandemic gives insight into Mexican travel preferences.
Our latest video looks at what happens when our addiction to digital technology meets the Covid-19 quarantine.
TikTok users are drawn to content that makes them laugh. They also post their own videos for fun - and a chance at becoming famous.
Today’s parents expect as much from their kids as their own parents expected of them, but their approach is warmer and more communicative.
Hispanics under age 50 are less religious than their parents and grandparents, but religion still plays a central role in their lives.
In India, young women feel more equal in their relationships, more validated by their parents, and freer than ever to make their own choices.
The ideal podcast should be entertaining above all, with a relatable and familiar host.
Spanish kids are curious about the world and always looking for the positive.
The ideal workplace for Gen Z treats its workers fairly, values collaboration, supports a good cause, and allows for creativity and growth.
New research on how TikTok compares to other social platforms.
Silly and mindless content no longer works - they prefer characters and stories that are complex and authentic.
In the US, where LGBTQ+ acceptance is strong (but with some red flags), the LGBTQ+ community wants to be represented in advertising that celebrates them and feels believable – and not just during Pride month.
For Americans Quarantined at Home, Broadcast News Was an Information Lifeline and TV Content Viewing Rose
Our two-wave online survey in April and May found that TV news and social media were Americans’ primary sources for Coronavirus information, and that they claimed to be watching more TV content than usual.
Results from our online survey of South Africans six weeks into the Covid-19 lockdown.
A new survey reveals Black and non-Black Americans’ sentiments about the recent coverage and protests related to police killings of unarmed African Americans, and how they personally plan to take action.
Recent research on the values and political sentiments of Black teens in the US.
Our research on Black Americans’ sentiments about their personal power.
Raising kids today is complicated, sometimes pulling parents in different directions.
Our survey of Nigerians during Covid-19 lockdown reveals that alongside the economic distress, families enjoyed having extra time for bonding and self-care.
The ways we watch TV have transformed in recent years, but it’s a source of common ground now as much as ever.
When we polled South Africans about their perspectives on artificial intelligence, we found a mix of fear and anticipation.
Indian 15- to 25-year-olds enjoy mutually trusting relationships with their parents, valuing family even more than friends and personal achievements.
In Lockdown, American Parents Are Anxious, Creating New Routines, and Loosening Up Kids’ Media Restrictions
We interviewed parents in the US about daily life during the Covid-19 pandemic - and heard a mix of happiness and struggle.
Since March, we’ve conducted a weekly poll of Americans aged 13 to 59 to find out how they’re faring emotionally in this “new normal.”
While Away from Campus, American High School and College Students Want to Succeed at Distance Learning and Stay Afloat Financially
A new Get Schooled survey reveals what American high school and college students most want help with from their learning institutions during the Covid-19 crisis.
A study of Italians aged 16 to 30 as Covid-19 ravaged their country reveals deep anxiety paired with an eagerness to get back up again.
While those with access to voice technology use it regularly, most are not taking full advantage of its potential.
They are active online and see the internet as a source of both relaxation and stress.
A learning app for kids should be enriching and entertaining, focusing on topics not covered in school.
Tech-first and hyper-aware of what’s happening around the globe, today’s teens and young people believe that collective action is the best way to create change.
Australians love to binge-watch, but they wish the TV experience were easier to navigate.
Today’s generation of youth is cautious, always mindful of how the consequences of their behavior could affect their futures.
Kids are front and center in family life and the relationship between kids and their parents is closer than ever.
Same as ever, global viewers turn to television when they want to decompress. Indulging in favorite shows alone leads to more flexibility when watching with others.
New research on Australian kids and app-supported learning.
They plan to pass on most family traditions to their kids and take care of each other no matter what.
Our latest project looks at what family life around the world today can tell us about tomorrow.
For global teens and young adults, the online world inspires stress as well as new forms of self-expression.
A look at how families in China differ from their global peers.
Black men in the US rely on self-determination, spirituality, and community to succeed in a system that often works against them.
What unites US Hispanics as a community? Hear their thoughts on family, religion, food and music in a video from our recent study.
How do young people see the world today? What are they thinking, how are they feeling and what’s informing their attitudes and perspectives?
Audiences around the world define “TV” as content, not devices or services. The vast amount of content available is hard to navigate - so they crave ease and seamlessness.
In a recent study, Viacom investigated the millennial population of Philippines and Malaysia. Key findings from individuals 25-34 years old are summarised as below:
In Australia, preschool-age kids have a strong influence on book and toy purchases.
A new study reveals that MTV Shuga is effective in changing attitudes and behaviors related to HIV transmission and gender-based violence.
Each November 21st, we take a moment to recognize the power of television.
German kids are less likely than their global peers to have their own devices – and more likely to prefer activities involving quality time with others.
Awareness is high and love for SpongeBob is strong, according to recent research.
Our latest research on how people in the Philippines make decisions about events and leisure activities.
Our new study delves into the needs that social video serves for girls and women as they move from the teenage years into adulthood.
In a recent study, we profiled the American podcast landscape.
They’re most likely to watch a video all the way through if it’s funny.
New research on Filipino young people and their sentiments about power.
Fathers in South Africa are hands-on in raising their children – and making healthy choices for themselves, too.
Worldwide climate strikes are evidence of this generation’s belief in the power of collectivism.
Brands mean a lot to them – and social content influences their purchases.
Kids and teens listen to relax, while adults enjoy podcasts for companionship and learning.
South African Teens Are Socially Pressured, Entrepreneurial, and Believe in the Power of the Internet
Our latest research on what life is like for teens in South Africa.
They use these platforms to try on new identities, determine their place in the social order, search for answers, share ideas, and connect with others. It’s not always positive, however.
They like to have fun with loved ones and watch TV. Smartphones, tablets, and social media play less of a role in their lives.
New research uncovers why many don’t participate in social causes, despite their interest.
Spanish families are tight-knit, with kids who see themselves as curious, optimistic, persistent and resilient.
They’re less likely than people globally to use social media – as well as to worry about its drawbacks.
They like their videos short and funny, according to a recent study for our Awesomeness brand.
Social media has offered up new role models for power, as well as more collaborative and inclusive ideas of what power can be.
Offering a flexible way to relax while getting informed, Americans are drawn to the ease and uniqueness of podcasts.
An online version of our Kids of the World book illustrates our research findings with photos and profiles of kids who participated in the study.
Playing multiple roles at home and at work, they struggle for more equality than they’ve been able to achieve.
Celebrity acceptance and increased media representation are key factors driving LGBT acceptance.
Teens can make endless choices about who they are each day, and that is sometimes overwhelming.
They primarily learn about politics from people they know and stay informed via the internet.
In the Philippines and Indonesia, Music Festivals are Powerful, Vibrant, Emotional and Shareable Experiences
Recently, Viacom undertook a study aiming to understand consumer expectations of music festivals around the world, as well as their...
Young adults report positive sentiments about the European Union, especially for maintaining peace and providing them with career and educational opportunities.
The majority of 18 to 34 year olds in the UK are unhappy about Brexit and many think the decision will curtail their future opportunities.
Key stats from our new study on European young people’s sentiments about politics.
As their country’s general elections approached, South African youth felt disconnected from their political parties – as well as active in their communities and committed to voting nonetheless.
Canadian parents foster independence and resilience in their kids, and believe that grandparents are influential role models.
Today’s teens around the world struggle to understand the complex world they see through social media and feel pressure to succeed.
Our latest insights on TV viewing behavior in Australia.
Insights on kids aged 6 to 11 in Hungary.
A Valentine’s Day lawsuit to legalize same-sex marriage in Japan made international headlines. News is an especially powerful influence upon LGBT acceptance there.
A great line-up, top-notch production, and interesting location are the starting point.
Our latest insights on teens in the UK
A new video illustrates our key insights about Gen Z, Millennials, Gen X and Baby Boomers.
Emerging adults in the US enjoy affordable conveniences today and plan to save when their income catches up to their lifestyle.
Consumers in the US want convenient access to only the content they want to see. vMVPDs make it easy to test out a new option.
Beyond the ticket, festivalgoers spend money on VIP add-ons, travel, food and drinks, and more.
Insights on kids aged 2 to 5 in the Philippines.
Americans aged 15 to 34 followed political news and were less skeptical about their ability to influence the government in the month before the election.
Our latest research on kids aged 6 to 11 in Portugal.
Our latest study reveals that channel logos give on-demand users a higher-quality and more user-friendly experience
Kids in Japan play a bigger role in purchase decisions than their global peers.
New research reveals Mexicans’ passion for movies.
Our research reveals how marketers and content creators can reflect the families of today.
A new quiz based on our latest research tests your understanding of today’s teen market.
A look at teenage life in Latin America, based our My Teen Life study.
Australians aged 16 to 34 are anxious about succeeding in life, but they’re much more happy than stressed.
Americans aged 15 to 34 are wary of current leadership, excited about politicians who care about the issues that affect them, and want to make a difference with their votes.
People are becoming more worried about the future and less trusting, but also more determined to seek out the positive.
A new study of people 16 to 34 reveals that they’d rather have flexibility and free time than a big paycheck.
A new project illustrates how Chinese kids are similar and different from their global peers.
An infographic illustrates how people are managing stress and coping in an increasingly stressful world.
August is vacation month in many countries – and our latest study reveals that people increasingly value free time to have fun and relax with those they care about.
Parents of preschoolers in South Africa believe that their kids learn best through play – and that technology is making their kids smarter.
Our newest study offers a view of how Chinese people feel about the world, and how they differ from their global peers.
Youth in South Africa are using technology to drive social change. But being constantly connected to all that’s happening in the world can be stressful...
Today, we’re proud to announce the official launch of our newest project, The Next Normal: Rise of Resilience.
Viacom partnered with neuroscientists to study fans’ brain activity – and found that audio-visual cues help viewers identify what they’re watching, capture their attention and make them feel good.
Emotions play an important role in almost all content viewing decisions.
New research from Logo identifies the 25 US companies demonstrating the biggest public commitment to LGBTQ people and issues.
A look at how Gen Xers in South Africa differ from their global peers.
A 2016 study revealed Ireland as a trailblazer in LGBT acceptance. On Wednesday, Leo Varadkar became the country’s first openly gay leader.
It’s the National Day of Play in the Netherlands – and we’ve got new stats on Dutch kids’ play habits.
Authenticity is about turning unique sources of inspiration into something new.
A new video sheds light on the meaning of fatherhood for some of the men we spoke to for our Modern Dads project.
Parents in Brazil see technology as an educational tool for their preschoolers. And it has the benefit of keeping kids entertained while safe at home.
On a day for raising awareness about turtles, we hope fans will wear their Teenage Mutant Ninja Turtle gear with pride.
An always-on generation is drawn to being #first – and to being more mindful
Dads want to be more involved in their kids’ lives – but getting time away from work isn’t easy.
A new survey of kids in 30 countries reveals a generation of passionate gamers.
Global dads are rejecting traditional gender stereotypes and taking a more active role in their children’s lives, according to a newly released Viacom study.
A new Viacom study investigates how people are using the seven most common social media and messaging apps.
Teens and young adults seek out sources that help them navigate through the clutter
Movie viewers have different habits with different viewing companions, according to a new Viacom study
Viacom’s Youth In Flux Fanzine tells the story of youth around the world today.
What is life like for Gen Xers in Latin America – and how do they differ from their global peers?
A new Viacom study reveals the most popular toy categories among global kids 2 to 5.
A 10-minute film gives a window into the lives of today’s global preschoolers.
Global youth are seeing the world in a different light, looking past traditional Western icons and toward other regions.
Viacom’s new global study, Movie Moments, explores the role that movies play in our audiences’ lives
In Australia, gender-based parenting roles are evolving – and the traditional, disciplinarian dad is becoming a thing of the past.
The world teens and young adults live in today is “inline” – virtual and real, online and offline, all at once.
Around the world, youth value inclusion and equality – and want to feel comfortable in their own skin as well.
Parents believe technology gives their kids the skills they’ll need for the future, according to a new Viacom study.
Viacom’s latest study reveals global youth’s toolkit for survival in a complicated world.
A new Viacom study reveals that while parents of small children still value traditional learning, they’re placing emphasis on the educational benefits of play.
Today’s global youth are always up to date on what’s happening around the world – and have a holistic attitude towards life.
Viacom’s new global study showcases how today’s always-on youth are surviving and thriving in a difficult world.
Parents are exposing preschool-age children to more of the realities of life to prepare them for an unpredictable world, according to a new Viacom study
Viacom’s new study of global preschoolers reveals that parenting styles are adapting to a changing and unpredictable world.
Latin America is home to some of the most "out" countries in the world and an improving LGBT social climate, according to a recent Viacom study.
Given the current economic climate in Brazil, cars are less of a status symbol than in the past. When choosing...
Music is a fundamental part of the lives of young people in Latin America. It acts as an emotional catalyst...
Young people in Latin America define “personal care” broadly – 88% agree that it means taking care of oneself physically,...
In Latin America, young people start driving their parents’ cars at age 17 or 18. Around age 25, they want...
Music is essential in the daily lives of Brazilian young people. Their song choices are a reflection of their moods,...
Young people in Brazil define “personal care” broadly – 71% agree that it means taking care of oneself physically, having...
It's World Television Day! Check out our latest stories about how people around the world are viewing.
When Gen X women come up against gender discrimination, they work around the problem covertly. Their individual actions have collectively redefined expectations for women today.
Our new 10-minute documentary shines a light on the lives of Gen Xers around the world.
New study shows Gen X values sex over friendship, has killed the mid-life crisis, dismantled traditional gender and family roles, and redefined the workplace
Having no f*cks to give about how they’re “supposed” to live, Gen Xers do what works for them – and are pretty happy as a result, according to Viacom International’s newest study.
Work-life balance is the key ingredient for Gen X career success, according to Viacom International’s latest study.
Gen X find satisfaction in relationships by ignoring tradition, according to a new Viacom International study
Hiding in plain view since the 1990s, Gen X has been quietly changing the world. Who are they now and what are their lives like? Our new study launches today at ESOMAR Congress.
Viacom’s latest international study, Gen X Today, launches at ESOMAR Congress in New Orleans on September 19th!
Six key emotional triggers drive audiences’ short-form content selections, according to a new Viacom International study.
Viacom International spoke with European youth after the Brexit vote--and found that while they are disappointed in the political leanings of older generations, they remain optimistic about the future
Viacom International spoke with European youth immediately following the Brexit vote - and the implications of potential travel difficulties emerged as a key concern
Viacom International spoke to European youth after the UK’s historic vote—and found that they continue to believe in the future of a united Europe.
Using research from a study released recently by Logo and Viacom, a new infographic reveals sentiments about human rights and the LGBT population across 65 countries.
The Philippines has elected a transgender Congresswoman in an otherwise macho election cycle, illustrating the country’s increasing acceptance of the LGBTI community.
For the International Day Against Homophobia and Transphobia, Logo has released findings from a new survey of attitudes toward LGBTI people in 65 countries and launched “Global Ally” to support international LGBTI activists.
A new press release shows highlights from a recent international study about the U.S. Presidential Election.
From this transforming media environment has emerged a key viewer who is engaged, savvy and spending even more time watching TV.
How do young people around the world choose when and which movies to see? A recent Viacom International Media Networks...
It is upon all of us in the media research industry to create a unified measurement system that better matches the viewing ecosystem and preserves the value of our content.
Different sources play different roles for global viewers, according to TV RE[DEFINED], a recent project by Viacom International Media Networks.
Global young people are frequent moviegoers who enjoy additional content about films that interest them, according to a recent Viacom International Media Networks study.
Viacom International Media Networks' most recent study, TV RE[DEFINED], has been nominated for two ESOMAR Congress 2015 awards: Best Paper Overall and Best Case History.
The latest installment from Viacom International Media Networks’ “TV RE[DEFINED]” project takes a look at the devices and sources available in global homes, and the effect this has on their TV viewing.
Global viewers engage in a 3-step process to discover new content, according to new VIMN study TV RE[DEFINED].
Today, the Supreme Court of the United States guaranteed a right to same-sex marriage nationwide. This legal milestone is in...
In Brazil last month, Viacom International Media Networks (VIMN) released findings from TV RE[DEFINED], its new global study that explores...
Viacom International Media Networks (VIMN) today announced the launch of its new international study TV RE[DEFINED] The study, unveiled this...
“TV” used to be easy to define. When you’d think of a person watching TV, you could easily picture what...
Celebrated each year on December 1st, World AIDS Day is a time for people worldwide to unite in the fight...
In our conversations with people around the world, one thing is clear: TV is a very important part of people’s...
Earlier today, Christian Kurz, VP of Research and Insights at Viacom International Media Networks, presented some new research on young...
Television Business International, a London-based publication specializing in the global television business, published an article by Christian Kurz, VP of...
In the past, TV content was viewable on one device: the TV set.While television sets remain the favorite way to...
Content must be accessible not only by television, but also devices. This was a key finding from TV S.M.A.R.T., a...
Just as the social experience of TV no longer requires the physical presence of the people we watch with, we’re...
Viewers have access to an average of 7.7 screens at home, and they watch TV on many of them....
Viewers continue to watch linear TV, even as they seek out content in new ways. For an overview of Viacom...
In the not-too-distant past, when we wanted to experience a TV program with another person, we sat down together in...
It’s no secret that the way consumers watch TV content is evolving and changing. TV S.M.A.R.T., a new research project...
Viacom International Media Networks CEO Robert Bakish previews upcoming research project TV S.M.A.R.T. to CNBC and at his keynote at...
Research-live.com talked to Christian Kurz, VP of Research & Insights at Viacom International Media Networks, about the results of The Next...
This large-scale global study takes an unprecedented look at Millennials worldwide, and more telling than the disparities was the consistency...
Kirsty Bloore, Research Director at Viacom International Media Networks: Australia & New Zealand, presented the findings of The Next Normal, at...
Christian Kurz, Vice President, Research & Insights for Viacom International Media Networks recently travelled to New Haven to present our...
Our global insight project on the Millennial generation received its debut in Poland on Tuesday, 14th of May as part of...
On Wednesday 8 May, VIMN Brazil introduced “The Next Normal: An Unprecedented Look at the Millennials” in the market to...
ATO DIGITAL, one of the attendees at our Brazil launch for The Next Normal wrote this about it: ‘The Next...
Millennials in Brazil value a brand that can constantly reinvent itself with relevant and new ideas. Here’s the story as...
Check out our series of infographics on The Next Normal
Check out our The Next Normal infographic
Check out our The Next Normal Infographic
Millennials in Mexico, Argentina, and Brazil are the happiest and most positive in the world. Here’s the story as told...
TV plays an important part of the lives of Latin American Millennials from birth. It’s one of the ways that...
Check out our The Next Normal Infographic
Check out our The Next Normal Infographic
Success and a close relationship with family is related to happiness for Millennials. Here’s the story as told by our...
Millennials in Latin America talk to close friends, listen to music, and watch TV as ways of relieving stress and...
Millennials in Latin America find that technology and the internet have helped them contribute new ideas and access other cultures....
Strong family relationships, success, and optimism are a few of the reasons why millennials in Mexico, Argentina, and Brazil are...
Christian Kurz presented The Next Normal at the Adobe Summit in London today, and we’d like to take this as...
Latin American Millennials use television and music as ways to relieve stress. Older Millennials even play videos games to maintain...
Last week, Viacom International Media Networks Americas strengthened its footprint in Argentina with a first-ever research forum that solidified our...
Happiness, for Millennials, is related to strong family relationships, optimism, prosperity and development of their region. Here’s the story as...
Despite the global economic crisis, Millennials in Latin America still keep a positive outlook and remain happy. Here’s the story...
Millennials talk about the internet and television but the next generation will be more concerned about the content of the...
Millennials in Latin America use technology to assist in their happiness and maintain relationships. Here’s the story as told by...
Millennials in Argentina have the lowest rates of stress in the world, coming in at a low 21%. Here’s the...
Constant usage of social media helps makes life easier for Latin American Millennials , who use it to interact globally....
As mentioned in an earlier post, Colleen Fahey Rush, Viacom Media Networks Chief Research Officer, is presenting at the ASTRA...
Today we launched The Next Normal, our international millennial insights project to the US audience with our VP Research +...
In the run-up to her speech at the ASTRA (Australian Subscription Television and Radio Association) conference in Sydney, Colleen Fahey...
BE VIACOM Talking Shop first opened its doors in October, showcasing the best of our brands in a pop-up shop...
Dave Lynn, Managing Director of Viacom International Media Networks for UK, Australia and Central Eastern Europe recently talked to the...
Originally Published on the Viacam Blog. Viacom International Media Networks’ vice president of research and insights Christian Kurz travelled to...
Millennials in Italy have a somewhat harder climate to contend with than those in some other countries. Here’s the story as...
Bob Bakish, President and Chief Executive Officer, Viacom International Media Networks, talked to Fox Business about our global insights projects on Millennials...
After the initial unveiling of The Next Normal at the Monaco Media Forum, french publication Offre Media reported on the global study. En...
Dubai’s Kipp Report on our global study into Millennials – The Next Normal An unprecedented global insight into the millennial...
As part of our the roll out for The Next Normal research, our team in Germany worked with trade publication...
Colleen Fahey Rush, EVP & Chief Research Officer for Viacom Media Networks travelled to Monaco to launch our global study...
Here’s the Netherland’s Kids en Jongeren’s take on our The Next Normal. Millennials bezorgd om de crisis maar nog steeds...
Originally published on the Viacom Blog. As Viacom’s international audience grows and the Millennial population stands at 2.5 billion worldwide, we...
Sweden’s Norran newspaper (gotta love the elk on the logo) calls Millennials “En familjekär generation” based on our The Next...
Sweden’s Dagens Nyheter on our global research into Millennials. De är toleranta och flexibla, men också mer krävande och kritiska...
76% of Millennials describe themselves as “very happy”. Millennials positivity keeps their stress levels fairly low. Here’s the story as told...
Caitlin Harley writes about our global insights study The Next Normal on the Advertising Week Social Club site. THE ECONOMIC...
How’s your Swedish? Here is Svenska Dagbladet on The Next Normal. Arbetslösheten är det största världsproblemet som måste lösas, följt...
Upstart Business Journal has turned our The Next Normal insight study into a photo gallery of Millennials. Click here to...
Viacom study finds Milennials are ‘happy’ despite economy and Egyptians only ones who recognise effect from technology after Arab Spring
Here’s The Drum’s story on our The Next Normal research launched at the Monaco Media Forum. Speaking about technology, Fahey-Rush...
The latest issue of Sticky, Viacom’s international youth-generated online culture, trends and insight magazine, focuses on the lives of the Millennial generation,...