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Author: MTV India Insights Studio

Brand Content Is Well-Received on TikTok, Especially If It’s Funny

TikTok can be a great place for brands to develop a relationship with consumers, according to our recent study.

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Katie Maggio

TV Brings New Voices to More People – and Global Viewers Want More

Audiences appreciate seeing stories of people from far away or with life experiences different from their own.

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Anna Noel Taylor, Christian Kurz

Gen Z in India Are Proud of Their Country and Heritage

They are optimistic about India’s future and their ability to succeed there.

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MTV India Insights Studio

America’s Black Gen Z: Proud, Driven, and Changing the Narrative

BET’s new project takes a close look at Black Gen Z in the US – and finds a multi–faceted generation that is expanding what it means to be authentically Black.

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Tiffany Dorris

Beyond 2020: The Video

In this pivotal year, we asked young people how its events have affected them and their vision of the future. A new video from our global Beyond 2020 study highlights what they told us.

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James Guerrier

Beyond 2020: Young People’s Priorities and Expectations for the Future

According to our new global study Beyond 2020, when 16- to 24-year-olds think about the future they crave stability, believe the environment needs urgent attention, predict that mental health will become more of a priority, and expect social justice to rise in importance.

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James Guerrier

Watch Now: Chaotic Good

Our latest video takes a look at a new messy and vulnerable wellness trend.

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Matthew Jafar

In a Year Marked by Disruption, Young People Around the World Remain Optimistic

Our new global study, Beyond 2020, looks at how the chaos of this year is affecting 16- to 24-year-olds around the world.

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Christian Kurz

Hispanics and the 2020 Election

The Latino vote could determine the results of the 2020 election in the US. Our Hispanic to Latinx study offers some insight into what could influence their choices at the ballot box.

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Anna Noel Taylor, Cara O'Flynn

In India, “Edutainment” Series MTV Nishedh Inspired a Rise in Contraceptive Usage

India’s MTV Nishedh infuses health education messages into a fictional TV series for young adults. A recent effectiveness study shows that the initiative is resulting in positive change.

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Matthew Jafar

Creating for and Communicating with Tomorrow’s Families

Using insights from our latest study on kids and families, we predict what’s next for global families – and how brands and content can connect with them more effectively.

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James Guerrier

Mexicans Celebrate Special Occasions with Travel

Research conducted before the Covid-19 pandemic gives insight into Mexican travel preferences.

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Jorge Corona

Watch Now: Extremely Online

Our latest video looks at what happens when our addiction to digital technology meets the Covid-19 quarantine.

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Matthew Jafar

TikTok Users Enjoy Content from Influencers as Much as from Friends

TikTok users are drawn to content that makes them laugh. They also post their own videos for fun - and a chance at becoming famous.

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Katie Maggio

Parenting Has Become More Fluid and Flexible

Today’s parents expect as much from their kids as their own parents expected of them, but their approach is warmer and more communicative.

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James Guerrier

US Hispanics Are Becoming More Spiritual Than Religious

Hispanics under age 50 are less religious than their parents and grandparents, but religion still plays a central role in their lives.

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Anna Noel Taylor, Cara O'Flynn

Young Women in India Feel Increasingly in Control of Their Lives

In India, young women feel more equal in their relationships, more validated by their parents, and freer than ever to make their own choices.

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MTV India Insights Studio

Creating for and Reaching the Podcast Audience

The ideal podcast should be entertaining above all, with a relatable and familiar host.

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Katie Maggio

Kids in Spain Are Resilient and Relieve Their Stress With Family, Friends, TV, and Music

Spanish kids are curious about the world and always looking for the positive.

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Frank Bakker

Gen Z Want Careers That Reflect Their Values and Offer Opportunities to Grow

The ideal workplace for Gen Z treats its workers fairly, values collaboration, supports a good cause, and allows for creativity and growth.

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Matthew Jafar

TikTok Has Eclipsed Snapchat As the Goofiest, Quirkiest Social Platform

New research on how TikTok compares to other social platforms.

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Katie Maggio

Young Indians Want Content That Makes Them See the World Differently

Silly and mindless content no longer works - they prefer characters and stories that are complex and authentic.

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MTV India Insights Studio

The LGBTQ+ Community Will Champion Brands That Portray Them Authentically

In the US, where LGBTQ+ acceptance is strong (but with some red flags), the LGBTQ+ community wants to be represented in advertising that celebrates them and feels believable – and not just during Pride month.

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Marketing and Partner Insights

For Americans Quarantined at Home, Broadcast News Was an Information Lifeline and TV Content Viewing Rose

Our two-wave online survey in April and May found that TV news and social media were Americans’ primary sources for Coronavirus information, and that they claimed to be watching more TV content than usual.

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Christian Kurz

In Covid-19 Lockdown, South Africans Enjoyed Family Time but Felt Anxious About the Economy

Results from our online survey of South Africans six weeks into the Covid-19 lockdown.

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Giuliana Dias

As Protests Against Systemic Racism Continue, How Black Americans Are Responding

A new survey reveals Black and non-Black Americans’ sentiments about the recent coverage and protests related to police killings of unarmed African Americans, and how they personally plan to take action.

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BET Insights

Black Teens in the US Are Taking Action for Equality

Recent research on the values and political sentiments of Black teens in the US.

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Katie Maggio, Christian Kurz

Black Americans Believe in Their Power to Create Change

Our research on Black Americans’ sentiments about their personal power.

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Matthew Jafar, Christian Kurz

Parenting Is A Balancing Act

Raising kids today is complicated, sometimes pulling parents in different directions.

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James Guerrier

Despite Financial Concerns, Nigerian Families Nurtured Good Habits in Covid-19 Lockdown

Our survey of Nigerians during Covid-19 lockdown reveals that alongside the economic distress, families enjoyed having extra time for bonding and self-care.

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Giuliana Dias

TV Continues to Bring People Together

The ways we watch TV have transformed in recent years, but it’s a source of common ground now as much as ever.

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Anna Noel Taylor, Christian Kurz

South Africans Are Optimistic About AI, but Unsure of How It Affects Them

When we polled South Africans about their perspectives on artificial intelligence, we found a mix of fear and anticipation.

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Giuliana Dias

For Gen Z in India, Nothing Is More Important Than Family

Indian 15- to 25-year-olds enjoy mutually trusting relationships with their parents, valuing family even more than friends and personal achievements.

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MTV India Insights Studio

At the Epicenter of the Covid-19 Pandemic, Americans Are Struggling With Their Mental Health

Since March, we’ve conducted a weekly poll of Americans aged 13 to 59 to find out how they’re faring emotionally in this “new normal.”

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Julie Perlish

While Away from Campus, American High School and College Students Want to Succeed at Distance Learning and Stay Afloat Financially

A new Get Schooled survey reveals what American high school and college students most want help with from their learning institutions during the Covid-19 crisis.

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ViacomCBS Global Insights

Young Italians Are Stressed by the Coronavirus Crisis, But Hope to Emerge Stronger

A study of Italians aged 16 to 30 as Covid-19 ravaged their country reveals deep anxiety paired with an eagerness to get back up again.

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Morena D'Incoronato

Smart Speakers Are Becoming Part of Daily Life

While those with access to voice technology use it regularly, most are not taking full advantage of its potential.

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Katie Maggio

For Brazilian Kids, the Internet Is an Essential Part of Life

They are active online and see the internet as a source of both relaxation and stress.

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Mariana Saes

In a Learning App for Kids, Parents Want Soft Skills and Culture

A learning app for kids should be enriching and entertaining, focusing on topics not covered in school.

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Anna Noel Taylor

As the Coronavirus Crisis Unfolds, Gen Z Always Knew They Would Face Difficult Problems

Tech-first and hyper-aware of what’s happening around the globe, today’s teens and young people believe that collective action is the best way to create change.

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Matthew Jafar

In Australia, TV Is an Essential Part of Everyday Life

Australians love to binge-watch, but they wish the TV experience were easier to navigate.

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Kirsty Bloore

Gen Z Choose Calculated Risk over Rebellion

Today’s generation of youth is cautious, always mindful of how the consequences of their behavior could affect their futures.

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Matthew Jafar

In Today’s Families, Kids Come First

Kids are front and center in family life and the relationship between kids and their parents is closer than ever.

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James Guerrier

In a Changing TV Landscape, Viewers Continue to Watch to Unwind

Same as ever, global viewers turn to television when they want to decompress. Indulging in favorite shows alone leads to more flexibility when watching with others.

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Anna Noel Taylor, Christian Kurz

Australian Parents See the Benefits of Tech in Early Learning

New research on Australian kids and app-supported learning.

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Kirsty Bloore

Family Togetherness Is a Core Value for US Hispanics

They plan to pass on most family traditions to their kids and take care of each other no matter what.

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Anna Noel Taylor, Cara O'Flynn

Introducing Are We There Yet?: Today’s Parents, Tomorrow’s Kids

Our latest project looks at what family life around the world today can tell us about tomorrow.

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Christian Kurz

Gen Z Uses Creativity to Cope With Stress

For global teens and young adults, the online world inspires stress as well as new forms of self-expression.

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Matthew Jafar

In China, Family and Cultural Traditions Are Strong

A look at how families in China differ from their global peers.

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Kirsty Bloore

In the US, Black Men Define Success for Themselves

Black men in the US rely on self-determination, spirituality, and community to succeed in a system that often works against them.

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Tiyale Hayes

Hispanic to Latinx: The Video

What unites US Hispanics as a community? Hear their thoughts on family, religion, food and music in a video from our recent study.

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Anna Noel Taylor, Cara O'Flynn

Introducing Youth Decoded

How do young people see the world today? What are they thinking, how are they feeling and what’s informing their attitudes and perspectives?

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Matthew Jafar

Global Viewers Love TV, But Want a Simpler Experience

Audiences around the world define “TV” as content, not devices or services. The vast amount of content available is hard to navigate - so they crave ease and seamlessness.

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Anna Noel Taylor, Christian Kurz

Millennials in Philippines and Malaysia

In a recent study, Viacom investigated the millennial population of Philippines and Malaysia. Key findings from individuals 25-34 years old are summarised as below:

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Kirsty Bloore

The Powerful Influence of Australian Preschoolers

In Australia, preschool-age kids have a strong influence on book and toy purchases.

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Kirsty Bloore

In Nigeria, MTV Shuga Inspires Healthier Behavior with Engaging Storylines

A new study reveals that MTV Shuga is effective in changing attitudes and behaviors related to HIV transmission and gender-based violence.

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Christian Kurz

Happy World Television Day!

Each November 21st, we take a moment to recognize the power of television.

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ViacomCBS Global Insights

German Kids Love Technology, But Lean into IRL Experiences

German kids are less likely than their global peers to have their own devices – and more likely to prefer activities involving quality time with others.

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Christian Kurz

SpongeBob Has Broad Appeal in Asia-Pacific Countries

Awareness is high and love for SpongeBob is strong, according to recent research.

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Elise Gan

What Filipinos Want in an Off-Screen Experience

Our latest research on how people in the Philippines make decisions about events and leisure activities.

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Elise Gan

In the US, Social Video Helps Young Women Navigate Each Life Stage

Our new study delves into the needs that social video serves for girls and women as they move from the teenage years into adulthood.

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Matthew Jafar

Who’s Listening (and Not Listening) To Podcasts in the US?

In a recent study, we profiled the American podcast landscape.

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Katie Maggio

In Online Videos, American Teens Know What They Like

They’re most likely to watch a video all the way through if it’s funny.

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Christian Kurz

In the Philippines, Young People Are Collaborative and Believe Change Can Happen Within the System

New research on Filipino young people and their sentiments about power.

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Jeremy Phua

South African Dads Are Involved and Inspired

Fathers in South Africa are hands-on in raising their children – and making healthy choices for themselves, too.

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Giuliana Dias

Among Global Youth, Climate Change Is the Most Important Issue

Worldwide climate strikes are evidence of this generation’s belief in the power of collectivism.

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Matthew Jafar

For American Teens, Brands Really Matter

Brands mean a lot to them – and social content influences their purchases.

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Christian Kurz

In the US, Podcasts Serve Different Needs for Different Age Groups

Kids and teens listen to relax, while adults enjoy podcasts for companionship and learning.

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Katie Maggio

South African Teens Are Socially Pressured, Entrepreneurial, and Believe in the Power of the Internet

Our latest research on what life is like for teens in South Africa.

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Giuliana Dias

American Teens Define and Establish Themselves on Social Media, but There Is a Dark Side

They use these platforms to try on new identities, determine their place in the social order, search for answers, share ideas, and connect with others. It’s not always positive, however.

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Christian Kurz

Japanese Kids Look for the Positive, but Worry about Failure

They like to have fun with loved ones and watch TV. Smartphones, tablets, and social media play less of a role in their lives.

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Kirsty Bloore

Global Young People Are Socially Aware, but Face Some Barriers to Getting Involved

New research uncovers why many don’t participate in social causes, despite their interest.

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Matthew Jafar

Australians Are More Optimistic about Social Media’s Benefits

They’re less likely than people globally to use social media – as well as to worry about its drawbacks.

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Kirsty Bloore

Online Videos Keep American Teens Learning, Laughing, and Entertained

They like their videos short and funny, according to a recent study for our Awesomeness brand.

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Christian Kurz

Around the World, Young People Are Embracing Their Collective Power

Social media has offered up new role models for power, as well as more collaborative and inclusive ideas of what power can be.

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Matthew Jafar

Americans Believe That Podcasts Are the New Age of Radio

Offering a flexible way to relax while getting informed, Americans are drawn to the ease and uniqueness of podcasts.

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Katie Maggio

Kids of the World: The Book

An online version of our Kids of the World book illustrates our research findings with photos and profiles of kids who participated in the study.

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James Guerrier

Italian Women Are Skilled Multitaskers Who Strive for More Balance

Playing multiple roles at home and at work, they struggle for more equality than they’ve been able to achieve.

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Morena D'Incoronato

Global Attitudes on Sexual Diversity Continue to Improve, but Discrimination Remains Commonplace

Celebrity acceptance and increased media representation are key factors driving LGBT acceptance.

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Matthew Jafar

For American Teens, Identity Is on a Spectrum

Teens can make endless choices about who they are each day, and that is sometimes overwhelming.

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Christian Kurz

In Mexico and Colombia, Young People Want Honest Politicians and See Corruption as a Major Issue

They primarily learn about politics from people they know and stay informed via the internet.

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ViacomCBS Global Insights

In the Philippines and Indonesia, Music Festivals are Powerful, Vibrant, Emotional and Shareable Experiences

Recently, Viacom undertook a study aiming to understand consumer expectations of music festivals around the world, as well as their...

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Kirsty Bloore

Despite Mixed Feelings, Most Young Europeans Plan To Vote in the European Parliament Elections

Young adults report positive sentiments about the European Union, especially for maintaining peace and providing them with career and educational opportunities.

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Christian Kurz

Brexit Has Caused UK Young Adults to Lose Faith in Politics

The majority of 18 to 34 year olds in the UK are unhappy about Brexit and many think the decision will curtail their future opportunities.

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James Guerrier

Infographic: European Elections and Brexit Insights

Key stats from our new study on European young people’s sentiments about politics.

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Christian Kurz

Young South Africans Are Woke, Want Better, and Plan to Vote in Their General Elections

As their country’s general elections approached, South African youth felt disconnected from their political parties – as well as active in their communities and committed to voting nonetheless.

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Giuliana Dias

In Canada, Parents Want Kids to Learn From Experience

Canadian parents foster independence and resilience in their kids, and believe that grandparents are influential role models.

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Christian Kurz

Teenage Fears

Today’s teens around the world struggle to understand the complex world they see through social media and feel pressure to succeed.

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Anna Noel Taylor

In Australia, Viewers Are Passionate About Content and Prefer to Watch on a TV Set

Our latest insights on TV viewing behavior in Australia.

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Kirsty Bloore

Hungarian Kids Are in Touch with Their Emotions and Find Happiness with Their Families

Insights on kids aged 6 to 11 in Hungary.

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ViacomCBS Global Insights

Support for Marriage Equality Is Growing in Japan, and a New Lawsuit Could Help

A Valentine’s Day lawsuit to legalize same-sex marriage in Japan made international headlines. News is an especially powerful influence upon LGBT acceptance there.

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Matthew Jafar

What Global Consumers Want in a Music Festival

A great line-up, top-notch production, and interesting location are the starting point.

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Anna Noel Taylor, Kerri Fortune

UK Teens Are Ambitious and Feel Pressure to Succeed

Our latest insights on teens in the UK

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James Guerrier

Watch Now: Generations

A new video illustrates our key insights about Gen Z, Millennials, Gen X and Baby Boomers.

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Matthew Jafar

American Young Adults Are “Living Rich” With Accessible Luxuries

Emerging adults in the US enjoy affordable conveniences today and plan to save when their income catches up to their lifestyle.

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Tasja Kirkwood

Americans Are Interested in vMVPD Service Trials, and Wish They Could Be Longer

Consumers in the US want convenient access to only the content they want to see. vMVPDs make it easy to test out a new option.

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Katie Maggio

At Music Festivals, Global Consumers Will Pay More for an Amazing Experience

Beyond the ticket, festivalgoers spend money on VIP add-ons, travel, food and drinks, and more.

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Anna Noel Taylor, Kerri Fortune

For Filipino Preschoolers, Family Is Everything and Tech Is a Teacher

Insights on kids aged 2 to 5 in the Philippines.

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Kirsty Bloore

Portuguese Kids Are Tech-Savvy, Confident, and Close to Their Families

Our latest research on kids aged 6 to 11 in Portugal.

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ViacomCBS Global Insights

On an On-Demand Platform, Channel Logos Help Viewers Decide What to Watch

Our latest study reveals that channel logos give on-demand users a higher-quality and more user-friendly experience

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Christian Kurz

In Japan, Kids Have Fewer Household Responsibilities and More Influence Over Purchases

Kids in Japan play a bigger role in purchase decisions than their global peers.

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Kirsty Bloore

In Mexico, Movies Are a Favorite Pastime and Source of Quality Family Time

New research reveals Mexicans’ passion for movies.

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Jasmine Zarazaga

How to Speak to Today’s Global Families

Our research reveals how marketers and content creators can reflect the families of today.

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Christian Kurz

Test Your Knowledge of Teens

A new quiz based on our latest research tests your understanding of today’s teen market.

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ViacomCBS Global Insights

In Latin America, Teens Are Digitally Savvy and Entrepreneurial

A look at teenage life in Latin America, based our My Teen Life study.

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Jasmine Zarazaga

For Australian Millennials, Music and Humor Are Sources of Resilience

Australians aged 16 to 34 are anxious about succeeding in life, but they’re much more happy than stressed.

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Kirsty Bloore

INFOGRAPHIC: Staying Grounded in an Uncertain World

People are becoming more worried about the future and less trusting, but also more determined to seek out the positive.

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Anna Noel Taylor

In an Ideal Career, Teens and Young Adults Value Passions Over Profit

A new study of people 16 to 34 reveals that they’d rather have flexibility and free time than a big paycheck.

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James Guerrier

Kids in China Are Less Anxious, More Careful With Their Money, and Have More IRL Friends

A new project illustrates how Chinese kids are similar and different from their global peers.

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Kirsty Bloore

INFOGRAPHIC: How People Around the World Are Standing Up To Uncertainty

An infographic illustrates how people are managing stress and coping in an increasingly stressful world.

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Anna Noel Taylor

INFOGRAPHIC: Experiences with Others Make People Around the World Happy

August is vacation month in many countries – and our latest study reveals that people increasingly value free time to have fun and relax with those they care about.

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Anna Noel Taylor

For South African Parents, Play and Technology Are Educational

Parents of preschoolers in South Africa believe that their kids learn best through play – and that technology is making their kids smarter.

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Giuliana Dias

In China, People Are Stressed Yet Happy

Our newest study offers a view of how Chinese people feel about the world, and how they differ from their global peers.

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Kirsty Bloore

For South Africa Youth, Technology Is a Source of Anxiety and Inspiration

Youth in South Africa are using technology to drive social change. But being constantly connected to all that’s happening in the world can be stressful...

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Giuliana Dias

Introducing The Next Normal: Rise of Resilience

Today, we’re proud to announce the official launch of our newest project, The Next Normal: Rise of Resilience.

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Anna Noel Taylor

Familiar Sights and Sounds Attract Viewers’ Attention

Viacom partnered with neuroscientists to study fans’ brain activity – and found that audio-visual cues help viewers identify what they’re watching, capture their attention and make them feel good.

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ViacomCBS Global Insights

When It Comes To Content, Emotion Really Is King

Emotions play an important role in almost all content viewing decisions.

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James Guerrier

To Celebrate Pride Month, Logo Reveals the Most LGBTQ-Friendly Companies in the US

New research from Logo identifies the 25 US companies demonstrating the biggest public commitment to LGBTQ people and issues.

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Rachel Cooper

In South Africa, Generation X Is Redefining Adulthood

A look at how Gen Xers in South Africa differ from their global peers.

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Giuliana Dias

Ireland’s First Gay Prime Minister Reveals Evolving LGBT Attitudes

A 2016 study revealed Ireland as a trailblazer in LGBT acceptance. On Wednesday, Leo Varadkar became the country’s first openly gay leader.

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Cara O'Flynn

In the Netherlands, Nickelodeon Goes Off the Air for a Day to Encourage Outdoor Play

It’s the National Day of Play in the Netherlands – and we’ve got new stats on Dutch kids’ play habits.

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Arjan de Ruijter de Wildt

For Youth, “Copying” Is the Path to Originality

Authenticity is about turning unique sources of inspiration into something new.

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James Guerrier

Meet Our Modern Dads

A new video sheds light on the meaning of fatherhood for some of the men we spoke to for our Modern Dads project.

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Anna Noel Taylor

In Brazil, Parents Worry About Safety and Rely on Technology

Parents in Brazil see technology as an educational tool for their preschoolers. And it has the benefit of keeping kids entertained while safe at home.

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Mariana Saes

Celebrating World Turtle Day

On a day for raising awareness about turtles, we hope fans will wear their Teenage Mutant Ninja Turtle gear with pride.

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ViacomCBS Global Insights

For Youth Today, Exclusive Experiences Are a Status Symbol

An always-on generation is drawn to being #first – and to being more mindful

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James Guerrier

Global Dads Struggle to Balance Career and Family

Dads want to be more involved in their kids’ lives – but getting time away from work isn’t easy.

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Anna Noel Taylor

Global Kids Love Their Games

A new survey of kids in 30 countries reveals a generation of passionate gamers.

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Anna Noel Taylor

In a Changing World, Modern Dads Are More Involved – and Reaping the Rewards

Global dads are rejecting traditional gender stereotypes and taking a more active role in their children’s lives, according to a newly released Viacom study.

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Anna Noel Taylor

Navigating Today’s Social Universe

A new Viacom study investigates how people are using the seven most common social media and messaging apps.

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Katie Maggio

Global Youth Rely on “Curators of Cool”

Teens and young adults seek out sources that help them navigate through the clutter

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James Guerrier

When It Comes To Movies, Who We Watch With Influences Behavior

Movie viewers have different habits with different viewing companions, according to a new Viacom study

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James Guerrier

Youth in Flux: The Fanzine

Viacom’s Youth In Flux Fanzine tells the story of youth around the world today.

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James Guerrier

Gen X Today in Latin America

What is life like for Gen Xers in Latin America – and how do they differ from their global peers?

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Global Preschoolers and Their Favorite Toys

A new Viacom study reveals the most popular toy categories among global kids 2 to 5.

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Anna Noel Taylor

The Film – Little Big Kids: Preschoolers Ready for Life

A 10-minute film gives a window into the lives of today’s global preschoolers. 

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Anna Noel Taylor

Global Youth Get Their Culture From Everywhere

Global youth are seeing the world in a different light, looking past traditional Western icons and toward other regions.

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James Guerrier

Consumers All Over the World Love Movies

Viacom’s new global study, Movie Moments, explores the role that movies play in our audiences’ lives

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James Guerrier

Australian Dads: From “Shrimp on the Barbie” To “Playing With Barbie”

In Australia, gender-based parenting roles are evolving – and the traditional, disciplinarian dad is becoming a thing of the past.

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Kirsty Bloore

For Youth Today, the Physical and Virtual Worlds Are Merging

The world teens and young adults live in today is “inline” – virtual and real, online and offline, all at once.

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James Guerrier

Global Youth Want a More Accepting World, Starting With Themselves

Around the world, youth value inclusion and equality – and want to feel comfortable in their own skin as well.

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James Guerrier

Preschoolers’ Parents Seek Out the Developmental Benefits of Technology

Parents believe technology gives their kids the skills they’ll need for the future, according to a new Viacom study.

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Anna Noel Taylor

The 3 Life Strategies Youth Use To Survive and Thrive

Viacom’s latest study reveals global youth’s toolkit for survival in a complicated world.

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James Guerrier

Parents of Global Preschoolers Value Playful Learning

A new Viacom study reveals that while parents of small children still value traditional learning, they’re placing emphasis on the educational benefits of play.

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Anna Noel Taylor

Youth in Flux: Hyperaware and Wise Beyond Their Years

Today’s global youth are always up to date on what’s happening around the world – and have a holistic attitude towards life.

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James Guerrier

Viacom Presents: Youth in Flux. Unapologetic. Sensitive. Restless.

Viacom’s new global study showcases how today’s always-on youth are surviving and thriving in a difficult world.

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James Guerrier

Instead of Sheltering, Parents Are Broadening Their Kids’ Life Experiences

Parents are exposing preschool-age children to more of the realities of life to prepare them for an unpredictable world, according to a new Viacom study

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Anna Noel Taylor

Viacom Presents: Little Big Kids, Preschoolers Ready for Life

Viacom’s new study of global preschoolers reveals that parenting styles are adapting to a changing and unpredictable world.

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Anna Noel Taylor

In Latin America, LGBT Acceptance Is Widening

Latin America is home to some of the most "out" countries in the world and an improving LGBT social climate, according to a recent Viacom study.

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ViacomCBS Global Insights

Brazilian Young People and Cars

Given the current economic climate in Brazil, cars are less of a status symbol than in the past. When choosing...

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ViacomCBS Global Insights

How Young People in Latin America Are Listening To Music

Music is a fundamental part of the lives of young people in Latin America.  It acts as an emotional catalyst...

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ViacomCBS Global Insights

Latin American Young People and Personal Care

Young people in Latin America define “personal care” broadly – 88% agree that it means taking care of oneself physically,...

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ViacomCBS Global Insights

Latin American Young People and Cars

In Latin America, young people start driving their parents’ cars at age 17 or 18. Around age 25, they want...

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ViacomCBS Global Insights

How Brazilian Young People Are Listening To Music

Music is essential in the daily lives of Brazilian young people. Their song choices are a reflection of their moods,...

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ViacomCBS Global Insights

Brazilian Young People and Personal Care

Young people in Brazil define “personal care” broadly – 71% agree that it means taking care of oneself physically, having...

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ViacomCBS Global Insights

Celebrating the 20th Anniversary of World Television Day

It's World Television Day! Check out our latest stories about how people around the world are viewing.

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Christian Kurz

Gen X Women Incite Change Through Individual Actions

When Gen X women come up against gender discrimination, they work around the problem covertly. Their individual actions have collectively redefined expectations for women today.

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Anna Noel Taylor

Gen X Today: The Documentary

Our new 10-minute documentary shines a light on the lives of Gen Xers around the world.

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Christian Kurz, James Guerrier

VIMN Unveils Findings From New Research Gen X Today: My life. My way.

New study shows Gen X values sex over friendship, has killed the mid-life crisis, dismantled traditional gender and family roles, and redefined the workplace

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ViacomCBS Global Insights

For Gen X, Midlife Is No Crisis

Having no f*cks to give about how they’re “supposed” to live, Gen Xers do what works for them – and are pretty happy as a result, according to Viacom International’s newest study.

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Christian Kurz, James Guerrier

At Work, Gen X Want Flexibility and Fulfilment More Than a Corner Office

Work-life balance is the key ingredient for Gen X career success, according to Viacom International’s latest study.

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Christian Kurz, James Guerrier

Gen X’s Unconventional Approach To Sex, Friendship and Family

Gen X find satisfaction in relationships by ignoring tradition, according to a new Viacom International study

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Christian Kurz, James Guerrier

Gen X Today: My life. My way.

Hiding in plain view since the 1990s, Gen X has been quietly changing the world. Who are they now and what are their lives like? Our new study launches today at ESOMAR Congress.

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Christian Kurz, James Guerrier

Generation X: Trailblazers, Hidden in Plain View

Viacom’s latest international study, Gen X Today, launches at ESOMAR Congress in New Orleans on September 19th!

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Christian Kurz

Audiences Choose Short-Form Content Based on How They Want To Feel

Six key emotional triggers drive audiences’ short-form content selections, according to a new Viacom International study.

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James Guerrier

European Youth Caution Older Generations: “Don’t Be Afraid of This Open World”

Viacom International spoke with European youth after the Brexit vote--and found that while they are disappointed in the political leanings of older generations, they remain optimistic about the future

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Christian Kurz

Following the Brexit Vote, Young Europeans Worry About Restricted Travel

Viacom International spoke with European youth immediately following the Brexit vote - and the implications of potential travel difficulties emerged as a key concern

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Cara O'Flynn

After the Brexit Vote, Young Europeans Cautiously Look to a United Future

Viacom International spoke to European youth after the UK’s historic vote—and found that they continue to believe in the future of a united Europe.

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Anna Noel Taylor

Infographic: LGBT Rights Are Human Rights

Using research from a study released recently by Logo and Viacom, a new infographic reveals sentiments about human rights and the LGBT population across 65 countries.

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ViacomCBS Global Insights

As Filipino LGBT Attitudes Evolve, a Transgender Congresswoman Is Elected

The Philippines has elected a transgender Congresswoman in an otherwise macho election cycle, illustrating the country’s increasing acceptance of the LGBTI community.

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Anna Noel Taylor

Acceptance of the LGBT Community Is Growing Globally, But Equality Is a Long Way Off

For the International Day Against Homophobia and Transphobia, Logo has released findings from a new survey of attitudes toward LGBTI people in 65 countries and launched “Global Ally” to support international LGBTI activists.

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ViacomCBS Global Insights

What Do People Outside the US Think of America’s 2016 Presidential Election?

A new press release shows highlights from a recent international study about the U.S. Presidential Election.

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ViacomCBS Global Insights

The Engaged Viewer: Using New Sources to Tune In More Than Ever

From this transforming media environment has emerged a key viewer who is engaged, savvy and spending even more time watching TV.

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Anna Noel Taylor

Young People Ask Themselves “What Movie Do You Want to Go See?”

How do young people around the world choose when and which movies to see? A recent Viacom International Media Networks...

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Aaron Pull

A Call to Action for the International Media Research Industry

It is upon all of us in the media research industry to create a unified measurement system that better matches the viewing ecosystem and preserves the value of our content.

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Christian Kurz

How Global Audiences Are Optimizing Their Viewing Experience

Different sources play different roles for global viewers, according to TV RE[DEFINED], a recent project by Viacom International Media Networks.

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Anna Noel Taylor

Young People Are Passionate (and Informed!) Movie Fans

Global young people are frequent moviegoers who enjoy additional content about films that interest them, according to a recent Viacom International Media Networks study.

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Aaron Pull

TV RE[DEFINED] Nominated For Two ESOMAR Congress 2015 Awards

Viacom International Media Networks' most recent study, TV RE[DEFINED], has been nominated for two ESOMAR Congress 2015 awards: Best Paper Overall and Best Case History.

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Christian Kurz

What Sources and Devices Global Viewers Have, and How They Use Them to Watch TV

The latest installment from Viacom International Media Networks’ “TV RE[DEFINED]” project takes a look at the devices and sources available in global homes, and the effect this has on their TV viewing.

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Anna Noel Taylor

TV RE[DEFINED]: How Global Viewers Discover New Shows

Global viewers engage in a 3-step process to discover new content, according to new VIMN study TV RE[DEFINED].

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Anna Noel Taylor

Global Millennials Support Marriage Equality

Today, the Supreme Court of the United States guaranteed a right to same-sex marriage nationwide. This legal milestone is in...

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Anna Noel Taylor

TV RE[DEFINED] Launches in Brazil

In Brazil last month, Viacom International Media Networks (VIMN) released findings from TV RE[DEFINED], its new global study that explores...

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Christian Kurz

How Global Viewers Are Redefining Their Relationship With Television

 Viacom International Media Networks (VIMN) today announced the launch of its new international study TV RE[DEFINED] The study, unveiled this...

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Christian Kurz

VIMN Unveils New Study: TV RE[DEFINED]

“TV” used to be easy to define. When you’d think of a person watching TV, you could easily picture what...

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Christian Kurz

Happy Holidays from VIMN Research

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ViacomCBS Global Insights

World AIDS Day and Global Young Adults

Celebrated each year on December 1st, World AIDS Day is a time for people worldwide to unite in the fight...

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Anna Noel Taylor

TV Must Be Tailored: TV S.M.A.R.T.

In our conversations with people around the world, one thing is clear: TV is a very important part of people’s...

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Christian Kurz

Christian Kurz Speaks at Mipcom 2014

Earlier today, Christian Kurz, VP of Research and Insights at Viacom International Media Networks, presented some new research on young...

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Christian Kurz

Christian Kurz Published in Television Business International

Television Business International, a London-based publication specializing in the global television business, published an article by Christian Kurz, VP of...

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Christian Kurz

TV Must Be Relevant: TV S.M.A.R.T.

In the past, TV content was viewable on one device: the TV set.While television sets remain the favorite way to...

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Christian Kurz

TV Must Be Accessible: TV S.M.A.R.T.

Content must be accessible not only by television, but also devices. This was a key finding from TV S.M.A.R.T., a...

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Christian Kurz

TV Must Be Mobile: TV S.M.A.R.T

Just as the social experience of TV no longer requires the physical presence of the people we watch with, we’re...

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Christian Kurz

TV SMART: Viewers Use a “Hierarchy of Screens”

  Viewers have access to an average of 7.7 screens at home, and they watch TV on many of them....

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Christian Kurz

TV SMART: Linear TV Viewing Remains Strong

Viewers continue to watch linear TV, even as they seek out content in new ways. For an overview of Viacom...

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Christian Kurz

TV Remains a Social Experience: TV S.M.A.R.T.

In the not-too-distant past, when we wanted to experience a TV program with another person, we sat down together in...

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Christian Kurz

TV S.M.A.R.T: Anytime, Anywhere – The Evolution Continues

It’s no secret that the way consumers watch TV content is evolving and changing. TV S.M.A.R.T., a new research project...

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Christian Kurz

In a Multi-Screen Home, TV Remains King

Viacom International Media Networks CEO Robert Bakish previews upcoming research project TV S.M.A.R.T. to CNBC and at his keynote at...

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Christian Kurz

Christian Kurz Talks To Research-Live About The Next Normal

Research-live.com talked to Christian Kurz, VP of Research & Insights at Viacom International Media Networks, about the results of The Next...

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Christian Kurz

The Next Normal- Now Across 32 Countries

This large-scale global study takes an unprecedented look at Millennials worldwide, and more telling than the disparities was the consistency...

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ViacomCBS Global Insights

The Next Normal with Kirsty Bloore at the University of Sydney

Kirsty Bloore, Research Director at Viacom International Media Networks: Australia & New Zealand, presented the findings of The Next Normal, at...

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ViacomCBS Global Insights

The Next Normal at Yale Customer Insights Conference 2013

Christian Kurz, Vice President, Research & Insights for Viacom International Media Networks recently travelled to New Haven to present our...

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Christian Kurz

The Next Normal Launches in Poland

Our global insight project on the Millennial generation received its debut in Poland on Tuesday, 14th of May as part of...

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ViacomCBS Global Insights

Millennials in Brazil

On Wednesday 8 May, VIMN Brazil introduced “The Next Normal: An Unprecedented Look at the Millennials” in the market to...

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ViacomCBS Global Insights

Brands and Millennials in Brazil

ATO DIGITAL, one of the attendees at our Brazil launch for The Next Normal wrote this about it: ‘The Next...

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ViacomCBS Global Insights

Brazilian Millennials and Brands

Millennials in Brazil value a brand that can constantly reinvent itself with relevant and new ideas. Here’s the story as...

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ViacomCBS Global Insights

The Next Normal – Most Loved Devices

  Check out our series of infographics on The Next Normal

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ViacomCBS Global Insights

The Next Normal- Communication in a Digital World

Check out our The Next Normal infographic

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Christian Kurz

The Next Normal- Friends and Family

Check out our The Next Normal Infographic

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ViacomCBS Global Insights

Mexican Millennials Are The Happiest In The World

Millennials in Mexico, Argentina, and Brazil are the happiest and most positive in the world. Here’s the story as told...

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ViacomCBS Global Insights

AZ Noticias Speaks on The Next Normal in Latin America

TV plays an important part of the lives of Latin American Millennials from birth. It’s one of the ways that...

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ViacomCBS Global Insights

The Next Normal – Social Media

Check out our The Next Normal Infographic

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ViacomCBS Global Insights

The Next Normal – Pride and Tolerance

Check out our The Next Normal Infographic

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ViacomCBS Global Insights

Neo Talks about The Next Normal

Success and a close relationship with family is related to happiness for Millennials. Here’s the story as told by our...

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ViacomCBS Global Insights

Impune Mex Reports on The Next Normal

Millennials in Latin America talk to close friends, listen to music, and watch TV as ways of relieving stress and...

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ViacomCBS Global Insights

Protesta Urbana Speaks on The Next Normal

Millennials in Latin America find that technology and the internet have helped them contribute new ideas and access other cultures....

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ViacomCBS Global Insights

Family, Success, and Optimism makes Millennials the Happiest in the World

Strong family relationships, success, and optimism are a few of the reasons why millennials in Mexico, Argentina, and Brazil are...

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ViacomCBS Global Insights

The Next Normal – Success and Happiness

Christian Kurz presented The Next Normal at the Adobe Summit in London today, and we’d like to take this as...

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ViacomCBS Global Insights

UNO TV Interprets Results of the Next Normal

Latin American Millennials use television and music as ways to relieve stress. Older Millennials even play videos games to maintain...

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ViacomCBS Global Insights

The Next Normal in Argentina, Mexico, and Brazil

Last week, Viacom International Media Networks Americas strengthened its footprint in Argentina with a first-ever research forum that solidified our...

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ViacomCBS Global Insights

Success is Part of Happiness for Millennials

Happiness, for Millennials, is related to strong family relationships, optimism, prosperity and development of their region. Here’s the story as...

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ViacomCBS Global Insights

Rio Negro Speaks on The Results of The Next Normal

Despite the global economic crisis, Millennials in Latin America still keep a positive outlook and remain happy. Here’s the story...

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ViacomCBS Global Insights

Media Is Part of Happiness for Latin American Millennials

Millennials talk about the internet and television but the next generation will be more concerned about the content of the...

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ViacomCBS Global Insights

Camara Argentina De Agencias De Medias Speaks on The Next Normal Results

Millennials in Latin America use technology to assist in their happiness and maintain relationships. Here’s the story as told by...

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ViacomCBS Global Insights

Millennials in Argentina have the Lowest Rate of Stress

Millennials in Argentina have the lowest rates of stress in the world, coming in at a low 21%. Here’s the...

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ViacomCBS Global Insights

Excelsior Talks about The Next Normal

Constant usage of social media helps makes life easier for Latin American Millennials , who use it to interact globally....

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ViacomCBS Global Insights

Young Aussies Hooked up To Optimism

As mentioned in an earlier post, Colleen Fahey Rush, Viacom Media Networks Chief Research Officer, is presenting at the ASTRA...

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ViacomCBS Global Insights

The Next Normal at Adobe Summit Salt Lake City 2013

Today we launched The Next Normal, our international millennial insights project to the US audience with our VP Research +...

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Christian Kurz

Colleen Fahey Rush speaks with Australia’s Mediaweek about The Next Normal

In the run-up to her speech at the ASTRA (Australian Subscription Television and Radio Association) conference in Sydney, Colleen Fahey...

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ViacomCBS Global Insights

The Next Normal: Be Viacom Talking Shop

BE VIACOM Talking Shop first opened its doors in October, showcasing the best of our brands in a pop-up shop...

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ViacomCBS Global Insights

Dave Lynn talks to The Independent about The Next Normal

Dave Lynn, Managing Director of Viacom International Media Networks for UK, Australia and Central Eastern Europe recently talked to the...

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ViacomCBS Global Insights

What’s ‘The Next Normal’ for Asian Millennials?

Originally Published on the Viacam Blog. Viacom International Media Networks’ vice president of research and insights Christian Kurz travelled to...

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Christian Kurz

Young, Unhappy and Looking to Emigrate

Millennials in Italy have a somewhat harder climate to contend with than those in some other countries. Here’s the story as...

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ViacomCBS Global Insights

Bob Bakish talks to Fox Business about The Next Normal

Bob Bakish, President and Chief Executive Officer, Viacom International Media Networks, talked to Fox Business about our global insights projects on Millennials...

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ViacomCBS Global Insights

Millennials are Tolerant and Open Minded Sharers

After the initial unveiling of The Next Normal at the Monaco Media Forum, french publication Offre Media reported on the global study. En...

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ViacomCBS Global Insights

Economic Crisis Won’t Dampen Our Spirits – Youth

Dubai’s Kipp Report on our global study into Millennials – The Next Normal An unprecedented global insight into the millennial...

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ViacomCBS Global Insights

Social Media makes German Millennials Happy!

As part of our the roll out for The Next Normal research, our team in Germany worked with trade publication...

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ViacomCBS Global Insights

The Next Normal at the Monaco Media Forum

Colleen Fahey Rush, EVP & Chief Research Officer for Viacom Media Networks travelled to Monaco to launch our global study...

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ViacomCBS Global Insights

Millennials Bezorgd om de Crisis Maar nog Steeds Gelukkig

Here’s the Netherland’s Kids en Jongeren’s take on our The Next Normal. Millennials bezorgd om de crisis maar nog steeds...

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ViacomCBS Global Insights

The Next Normal Video

Originally published on the Viacom Blog. As Viacom’s international audience grows and the Millennial population stands at 2.5 billion worldwide, we...

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ViacomCBS Global Insights

Familjekär: Life in or Fondness for One’s Home and Family

Sweden’s Norran newspaper (gotta love the elk on the logo) calls Millennials “En familjekär generation” based on our The Next...

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ViacomCBS Global Insights

Generation Y tar över – Millennials are taking over

Sweden’s Dagens Nyheter on our global research into Millennials. De är toleranta och flexibla, men också mer krävande och kritiska...

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ViacomCBS Global Insights

Contenido Talks About the Results of The Next Normal

76% of Millennials describe themselves as “very happy”. Millennials positivity keeps their stress levels fairly low.  Here’s the story as told...

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ViacomCBS Global Insights

GLOCAL Millennials: The Next Normal

Caitlin Harley writes about our global insights study The Next Normal on the Advertising Week Social Club site. THE ECONOMIC...

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ViacomCBS Global Insights

En lycklig generation – One Lucky Generation

How’s your Swedish? Here is Svenska Dagbladet on The Next Normal. Arbetslösheten är det största världsproblemet som måste lösas, följt...

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ViacomCBS Global Insights

Who Millennials Really are and Why Entrepreneurs can’t afford to forget Them

Upstart Business Journal has turned our The Next Normal insight study into a photo gallery of Millennials. Click here to...

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ViacomCBS Global Insights

Viacom study finds Milennials are ‘happy’ despite economy and Egyptians only ones who recognise effect from technology after Arab Spring

Here’s The Drum’s story on our The Next Normal research launched at the Monaco Media Forum. Speaking about technology, Fahey-Rush...

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ViacomCBS Global Insights

The Next Normal: Who Am I?

The latest issue of Sticky, Viacom’s international youth-generated online culture, trends and insight magazine, focuses on the lives of the Millennial generation,...

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ViacomCBS Global Insights