VIMN Unveils New Study: TV RE[DEFINED]
“TV” used to be easy to define. When you’d think of a person watching TV, you could easily picture what that looked like: that person sitting before a television set, watching whatever was on at that time.
Today, “TV” can mean many things. It still of course can refer to a person watching linear programming on their regular TV set—or binge-watching a series on Netflix using a tablet, catching up on a missed episode of a favorite show on VOD, checking out a new show on a smartphone while riding home on the bus, or any number of other possibilities.
In a short span of time, content has become available anytime and anywhere, opening up endless opportunities for viewing. Both rapidly and radically, we have seen TV redefined. In the midst of all this change, many have predicted the end of television as we once knew it. But is that actually true?
Viacom International Media Networks (VIMN)’s new research study, TV RE[DEFINED], explores how people are watching television in this transforming viewing environment. The results are surprising and, in some ways, comforting. In an ever-more digitally connected world, television and great stories still connect people to each other–perhaps now more than ever.
TV RE[DEFINED] sheds light on global viewers’ evolving habits – how they discover and consume content – and illustrates how content creators and TV providers can redefine their relationship with viewers in the new TV landscape.