TV SMART: Viewers Use a “Hierarchy of Screens”
Viewers have access to an average of 7.7 screens at home, and they watch TV on many of them. When looking to view TV content, they gravitate toward the best available screen–starting with the TV set.
For an overview of Viacom International’s TV SMART study, click here. To learn more about how TV continues to be a social experience, click here. Another infographic from this series can be seen here.