Author: Dana Martinez

In Covid Lockdown, Young Indians Missed Restaurants and Travel More Than Anything

Research from MTV Insights Studio in India found that young people there responded to quarantine with responsibility and generosity. Loved ones and online videos kept their spirits up, but it wasn’t easy.

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MTV India Insights Studio

Brand Content Is Well-Received on TikTok, Especially If It’s Funny

TikTok can be a great place for brands to develop a relationship with consumers, according to our recent study.

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Katie Maggio

TV Brings New Voices to More People – and Global Viewers Want More

Audiences appreciate seeing stories of people from far away or with life experiences different from their own.

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Anna Noel Taylor, Christian Kurz

Gen Z in India Are Proud of Their Country and Heritage

They are optimistic about India’s future and their ability to succeed there.

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MTV India Insights Studio

America’s Black Gen Z: Proud, Driven, and Changing the Narrative

BET’s new project takes a close look at Black Gen Z in the US – and finds a multi–faceted generation that is expanding what it means to be authentically Black.

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Tiffany Dorris

Beyond 2020: The Video

In this pivotal year, we asked young people how its events have affected them and their vision of the future. A new video from our global Beyond 2020 study highlights what they told us.

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James Guerrier

Beyond 2020: Young People’s Priorities and Expectations for the Future

According to our new global study Beyond 2020, when 16- to 24-year-olds think about the future they crave stability, believe the environment needs urgent attention, predict that mental health will become more of a priority, and expect social justice to rise in importance.

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James Guerrier

Watch Now: Chaotic Good

Our latest video takes a look at a new messy and vulnerable wellness trend.

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Matthew Jafar

In a Year Marked by Disruption, Young People Around the World Remain Optimistic

Our new global study, Beyond 2020, looks at how the chaos of this year is affecting 16- to 24-year-olds around the world.

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Christian Kurz

Hispanics and the 2020 Election

The Latino vote could determine the results of the 2020 election in the US. Our Hispanic to Latinx study offers some insight into what could influence their choices at the ballot box.

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Anna Noel Taylor, Cara O'Flynn

In India, “Edutainment” Series MTV Nishedh Inspired a Rise in Contraceptive Usage

India’s MTV Nishedh infuses health education messages into a fictional TV series for young adults. A recent effectiveness study shows that the initiative is resulting in positive change.

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Matthew Jafar

Creating for and Communicating with Tomorrow’s Families

Using insights from our latest study on kids and families, we predict what’s next for global families – and how brands and content can connect with them more effectively.

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James Guerrier

Mexicans Celebrate Special Occasions with Travel

Research conducted before the Covid-19 pandemic gives insight into Mexican travel preferences.

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Jorge Corona

Watch Now: Extremely Online

Our latest video looks at what happens when our addiction to digital technology meets the Covid-19 quarantine.

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Matthew Jafar

TikTok Users Enjoy Content from Influencers as Much as from Friends

TikTok users are drawn to content that makes them laugh. They also post their own videos for fun - and a chance at becoming famous.

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Katie Maggio

Parenting Has Become More Fluid and Flexible

Today’s parents expect as much from their kids as their own parents expected of them, but their approach is warmer and more communicative.

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James Guerrier

US Hispanics Are Becoming More Spiritual Than Religious

Hispanics under age 50 are less religious than their parents and grandparents, but religion still plays a central role in their lives.

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Anna Noel Taylor, Cara O'Flynn

Young Women in India Feel Increasingly in Control of Their Lives

In India, young women feel more equal in their relationships, more validated by their parents, and freer than ever to make their own choices.

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MTV India Insights Studio

Creating for and Reaching the Podcast Audience

The ideal podcast should be entertaining above all, with a relatable and familiar host.

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Katie Maggio

Kids in Spain Are Resilient and Relieve Their Stress With Family, Friends, TV, and Music

Spanish kids are curious about the world and always looking for the positive.

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Frank Bakker

Gen Z Want Careers That Reflect Their Values and Offer Opportunities to Grow

The ideal workplace for Gen Z treats its workers fairly, values collaboration, supports a good cause, and allows for creativity and growth.

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Matthew Jafar

TikTok Has Eclipsed Snapchat As the Goofiest, Quirkiest Social Platform

New research on how TikTok compares to other social platforms.

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Katie Maggio

Young Indians Want Content That Makes Them See the World Differently

Silly and mindless content no longer works - they prefer characters and stories that are complex and authentic.

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MTV India Insights Studio

The LGBTQ+ Community Will Champion Brands That Portray Them Authentically

In the US, where LGBTQ+ acceptance is strong (but with some red flags), the LGBTQ+ community wants to be represented in advertising that celebrates them and feels believable – and not just during Pride month.

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Marketing and Partner Insights

For Americans Quarantined at Home, Broadcast News Was an Information Lifeline and TV Content Viewing Rose

Our two-wave online survey in April and May found that TV news and social media were Americans’ primary sources for Coronavirus information, and that they claimed to be watching more TV content than usual.

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Christian Kurz

In Covid-19 Lockdown, South Africans Enjoyed Family Time but Felt Anxious About the Economy

Results from our online survey of South Africans six weeks into the Covid-19 lockdown.

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Giuliana Dias

As Protests Against Systemic Racism Continue, How Black Americans Are Responding

A new survey reveals Black and non-Black Americans’ sentiments about the recent coverage and protests related to police killings of unarmed African Americans, and how they personally plan to take action.

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BET Insights

Black Teens in the US Are Taking Action for Equality

Recent research on the values and political sentiments of Black teens in the US.

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Katie Maggio, Christian Kurz

Black Americans Believe in Their Power to Create Change

Our research on Black Americans’ sentiments about their personal power.

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Matthew Jafar, Christian Kurz

Parenting Is A Balancing Act

Raising kids today is complicated, sometimes pulling parents in different directions.

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James Guerrier

Despite Financial Concerns, Nigerian Families Nurtured Good Habits in Covid-19 Lockdown

Our survey of Nigerians during Covid-19 lockdown reveals that alongside the economic distress, families enjoyed having extra time for bonding and self-care.

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Giuliana Dias

TV Continues to Bring People Together

The ways we watch TV have transformed in recent years, but it’s a source of common ground now as much as ever.

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Anna Noel Taylor, Christian Kurz

South Africans Are Optimistic About AI, but Unsure of How It Affects Them

When we polled South Africans about their perspectives on artificial intelligence, we found a mix of fear and anticipation.

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Giuliana Dias

For Gen Z in India, Nothing Is More Important Than Family

Indian 15- to 25-year-olds enjoy mutually trusting relationships with their parents, valuing family even more than friends and personal achievements.

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MTV India Insights Studio

At the Epicenter of the Covid-19 Pandemic, Americans Are Struggling With Their Mental Health

Since March, we’ve conducted a weekly poll of Americans aged 13 to 59 to find out how they’re faring emotionally in this “new normal.”

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Julie Perlish

While Away from Campus, American High School and College Students Want to Succeed at Distance Learning and Stay Afloat Financially

A new Get Schooled survey reveals what American high school and college students most want help with from their learning institutions during the Covid-19 crisis.

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ViacomCBS Global Insights

For Brazilian Kids, the Internet Is an Essential Part of Life

They are active online and see the internet as a source of both relaxation and stress.

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Mariana Saes

In a Learning App for Kids, Parents Want Soft Skills and Culture

A learning app for kids should be enriching and entertaining, focusing on topics not covered in school.

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Anna Noel Taylor

As the Coronavirus Crisis Unfolds, Gen Z Always Knew They Would Face Difficult Problems

Tech-first and hyper-aware of what’s happening around the globe, today’s teens and young people believe that collective action is the best way to create change.

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Matthew Jafar

In Australia, TV Is an Essential Part of Everyday Life

Australians love to binge-watch, but they wish the TV experience were easier to navigate.

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Kirsty Bloore

Gen Z Choose Calculated Risk over Rebellion

Today’s generation of youth is cautious, always mindful of how the consequences of their behavior could affect their futures.

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Matthew Jafar

In Today’s Families, Kids Come First

Kids are front and center in family life and the relationship between kids and their parents is closer than ever.

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James Guerrier

In a Changing TV Landscape, Viewers Continue to Watch to Unwind

Same as ever, global viewers turn to television when they want to decompress. Indulging in favorite shows alone leads to more flexibility when watching with others.

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Anna Noel Taylor, Christian Kurz

Australian Parents See the Benefits of Tech in Early Learning

New research on Australian kids and app-supported learning.

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Kirsty Bloore

Family Togetherness Is a Core Value for US Hispanics

They plan to pass on most family traditions to their kids and take care of each other no matter what.

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Anna Noel Taylor, Cara O'Flynn

Introducing Are We There Yet?: Today’s Parents, Tomorrow’s Kids

Our latest project looks at what family life around the world today can tell us about tomorrow.

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Christian Kurz

In China, Family and Cultural Traditions Are Strong

A look at how families in China differ from their global peers.

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Kirsty Bloore

In the US, Black Men Define Success for Themselves

Black men in the US rely on self-determination, spirituality, and community to succeed in a system that often works against them.

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Tiyale Hayes

Hispanic to Latinx: The Video

What unites US Hispanics as a community? Hear their thoughts on family, religion, food and music in a video from our recent study.

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Anna Noel Taylor, Cara O'Flynn

Introducing Youth Decoded

How do young people see the world today? What are they thinking, how are they feeling and what’s informing their attitudes and perspectives?

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Matthew Jafar

Global Viewers Love TV, But Want a Simpler Experience

Audiences around the world define “TV” as content, not devices or services. The vast amount of content available is hard to navigate - so they crave ease and seamlessness.

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Anna Noel Taylor, Christian Kurz

Millennials in Philippines and Malaysia

In a recent study, Viacom investigated the millennial population of Philippines and Malaysia. Key findings from individuals 25-34 years old are summarised as below:

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Kirsty Bloore

The Powerful Influence of Australian Preschoolers

In Australia, preschool-age kids have a strong influence on book and toy purchases.

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Kirsty Bloore

In Nigeria, MTV Shuga Inspires Healthier Behavior with Engaging Storylines

A new study reveals that MTV Shuga is effective in changing attitudes and behaviors related to HIV transmission and gender-based violence.

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Christian Kurz

Happy World Television Day!

Each November 21st, we take a moment to recognize the power of television.

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ViacomCBS Global Insights

German Kids Love Technology, But Lean into IRL Experiences

German kids are less likely than their global peers to have their own devices – and more likely to prefer activities involving quality time with others.

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Christian Kurz

SpongeBob Has Broad Appeal in Asia-Pacific Countries

Awareness is high and love for SpongeBob is strong, according to recent research.

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Elise Gan

What Filipinos Want in an Off-Screen Experience

Our latest research on how people in the Philippines make decisions about events and leisure activities.

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Elise Gan

In the US, Social Video Helps Young Women Navigate Each Life Stage

Our new study delves into the needs that social video serves for girls and women as they move from the teenage years into adulthood.

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Matthew Jafar

Who’s Listening (and Not Listening) To Podcasts in the US?

In a recent study, we profiled the American podcast landscape.

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Katie Maggio

In Online Videos, American Teens Know What They Like

They’re most likely to watch a video all the way through if it’s funny.

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Christian Kurz

In the Philippines, Young People Are Collaborative and Believe Change Can Happen Within the System

New research on Filipino young people and their sentiments about power.

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Jeremy Phua

South African Dads Are Involved and Inspired

Fathers in South Africa are hands-on in raising their children – and making healthy choices for themselves, too.

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Giuliana Dias

Among Global Youth, Climate Change Is the Most Important Issue

Worldwide climate strikes are evidence of this generation’s belief in the power of collectivism.

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Matthew Jafar

For American Teens, Brands Really Matter

Brands mean a lot to them – and social content influences their purchases.

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Christian Kurz

In the US, Podcasts Serve Different Needs for Different Age Groups

Kids and teens listen to relax, while adults enjoy podcasts for companionship and learning.

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Katie Maggio

South African Teens Are Socially Pressured, Entrepreneurial, and Believe in the Power of the Internet

Our latest research on what life is like for teens in South Africa.

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Giuliana Dias

American Teens Define and Establish Themselves on Social Media, but There Is a Dark Side

They use these platforms to try on new identities, determine their place in the social order, search for answers, share ideas, and connect with others. It’s not always positive, however.

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Christian Kurz

Japanese Kids Look for the Positive, but Worry about Failure

They like to have fun with loved ones and watch TV. Smartphones, tablets, and social media play less of a role in their lives.

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Kirsty Bloore

Global Young People Are Socially Aware, but Face Some Barriers to Getting Involved

New research uncovers why many don’t participate in social causes, despite their interest.

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Matthew Jafar

Australians Are More Optimistic about Social Media’s Benefits

They’re less likely than people globally to use social media – as well as to worry about its drawbacks.

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Kirsty Bloore

Online Videos Keep American Teens Learning, Laughing, and Entertained

They like their videos short and funny, according to a recent study for our Awesomeness brand.

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Christian Kurz

Around the World, Young People Are Embracing Their Collective Power

Social media has offered up new role models for power, as well as more collaborative and inclusive ideas of what power can be.

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Matthew Jafar

Americans Believe That Podcasts Are the New Age of Radio

Offering a flexible way to relax while getting informed, Americans are drawn to the ease and uniqueness of podcasts.

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Katie Maggio

Italian Women Are Skilled Multitaskers Who Strive for More Balance

Playing multiple roles at home and at work, they struggle for more equality than they’ve been able to achieve.

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Morena D'Incoronato

Global Attitudes on Sexual Diversity Continue to Improve, but Discrimination Remains Commonplace

Celebrity acceptance and increased media representation are key factors driving LGBT acceptance.

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Matthew Jafar

For American Teens, Identity Is on a Spectrum

Teens can make endless choices about who they are each day, and that is sometimes overwhelming.

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Christian Kurz

In Mexico and Colombia, Young People Want Honest Politicians and See Corruption as a Major Issue

They primarily learn about politics from people they know and stay informed via the internet.

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ViacomCBS Global Insights

In the Philippines and Indonesia, Music Festivals are Powerful, Vibrant, Emotional and Shareable Experiences

Recently, Viacom undertook a study aiming to understand consumer expectations of music festivals around the world, as well as their...

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Kirsty Bloore

Despite Mixed Feelings, Most Young Europeans Plan To Vote in the European Parliament Elections

Young adults report positive sentiments about the European Union, especially for maintaining peace and providing them with career and educational opportunities.

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Christian Kurz

Brexit Has Caused UK Young Adults to Lose Faith in Politics

The majority of 18 to 34 year olds in the UK are unhappy about Brexit and many think the decision will curtail their future opportunities.

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James Guerrier

Infographic: European Elections and Brexit Insights

Key stats from our new study on European young people’s sentiments about politics.

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Christian Kurz

Young South Africans Are Woke, Want Better, and Plan to Vote in Their General Elections

As their country’s general elections approached, South African youth felt disconnected from their political parties – as well as active in their communities and committed to voting nonetheless.

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Giuliana Dias

In Canada, Parents Want Kids to Learn From Experience

Canadian parents foster independence and resilience in their kids, and believe that grandparents are influential role models.

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Christian Kurz

Teenage Fears

Today’s teens around the world struggle to understand the complex world they see through social media and feel pressure to succeed.

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Anna Noel Taylor

In Australia, Viewers Are Passionate About Content and Prefer to Watch on a TV Set

Our latest insights on TV viewing behavior in Australia.

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Kirsty Bloore

Hungarian Kids Are in Touch with Their Emotions and Find Happiness with Their Families

Insights on kids aged 6 to 11 in Hungary.

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ViacomCBS Global Insights

Support for Marriage Equality Is Growing in Japan, and a New Lawsuit Could Help

A Valentine’s Day lawsuit to legalize same-sex marriage in Japan made international headlines. News is an especially powerful influence upon LGBT acceptance there.

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Matthew Jafar

What Global Consumers Want in a Music Festival

A great line-up, top-notch production, and interesting location are the starting point.

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Anna Noel Taylor, Kerri Fortune

UK Teens Are Ambitious and Feel Pressure to Succeed

Our latest insights on teens in the UK

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James Guerrier

Watch Now: Generations

A new video illustrates our key insights about Gen Z, Millennials, Gen X and Baby Boomers.

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Matthew Jafar

American Young Adults Are “Living Rich” With Accessible Luxuries

Emerging adults in the US enjoy affordable conveniences today and plan to save when their income catches up to their lifestyle.

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Tasja Kirkwood

Americans Are Interested in vMVPD Service Trials, and Wish They Could Be Longer

Consumers in the US want convenient access to only the content they want to see. vMVPDs make it easy to test out a new option.

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Katie Maggio

At Music Festivals, Global Consumers Will Pay More for an Amazing Experience

Beyond the ticket, festivalgoers spend money on VIP add-ons, travel, food and drinks, and more.

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Anna Noel Taylor, Kerri Fortune

For Filipino Preschoolers, Family Is Everything and Tech Is a Teacher

Insights on kids aged 2 to 5 in the Philippines.

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Kirsty Bloore

Most People See HIV/AIDS as an Urgent Issue, But Not Everyone Acts to Reduce Their Own Risk

For World AIDS Day, here are our latest stats on HIV/AIDS.

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Matthew Jafar

Celebrating Quality Content on World TV Day

Each November 21st, we acknowledge TV’s unprecedented ability to entertain, inspire and inform.

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ViacomCBS Global Insights

Watch Now: What’s Important to Young Audiences

Hear our young audience speak about their passions, identity, and whether they could live without the internet.

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Viacom Newsroom

Portuguese Kids Are Tech-Savvy, Confident, and Close to Their Families

Our latest research on kids aged 6 to 11 in Portugal.

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ViacomCBS Global Insights

On an On-Demand Platform, Channel Logos Help Viewers Decide What to Watch

Our latest study reveals that channel logos give on-demand users a higher-quality and more user-friendly experience

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Christian Kurz

In Japan, Kids Have Fewer Household Responsibilities and More Influence Over Purchases

Kids in Japan play a bigger role in purchase decisions than their global peers.

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Kirsty Bloore

In Mexico, Movies Are a Favorite Pastime and Source of Quality Family Time

New research reveals Mexicans’ passion for movies.

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Jasmine Zarazaga

How to Speak to Today’s Global Families

Our research reveals how marketers and content creators can reflect the families of today.

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Christian Kurz

Test Your Knowledge of Teens

A new quiz based on our latest research tests your understanding of today’s teen market.

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ViacomCBS Global Insights

In Latin America, Teens Are Digitally Savvy and Entrepreneurial

A look at teenage life in Latin America, based our My Teen Life study.

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Jasmine Zarazaga

In Indonesia, Kids are Tech-Savvy and Believe They Can Accomplish Anything

From our Kids of the World study, a deeper look at Indonesian kids aged 6 to 11.

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Kirsty Bloore

In Argentina’s Changing Media Landscape, TV Sets Continue to Be the Favorite Viewing Device

A look at how people aged 6 to 44 in Argentina are watching TV shows and videos.

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Jasmine Zarazaga

Chilean Youth Are Community-Minded and Want to Make the World a Better Place

In Chile, young people aged 12 to 24 believe strongly that everyone deserves respect – and their support for LGBT rights is notable.

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Jasmine Zarazaga

For American Consumers with Multiple Streaming Devices, It’s All About the Content

With an average of nearly 4 remotes to juggle, using multiple devices can be complicated – but in the end, Americans want access to the shows and movies they want to see.

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Katie Maggio

The TV Set Reigns Supreme at the Top of the “Hierarchy of Screens”

TV screens bring people together – and will endure as their favorite for the foreseeable future.

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Christian Kurz

Saudi Teens Are Adaptable and Determined to Make the Most Out of Life

Findings about teens in Saudi Arabia from our recent My Teen Life study.

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ViacomCBS Global Insights

Social for Everyone: The Video

How and why global consumers are using social media, in their own words.

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Anna Noel Taylor

In the US, Kids Play a Central Role in Household Purchases

American families work together to decide what products and services to buy.

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Christopher Dahl

Video: To Find Out What TV Means to Consumers, We Took It Away

A new video shows how people reacted during a week without television. (Hint: it wasn’t easy!)

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Katie Maggio, Anna Noel Taylor

In the Netherlands, LGBT Acceptance Is Strong But May Not Be Improving

Dutch people have positive perspectives toward the LGBT community -- but there are signs that support could be weakening.

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Arjan de Ruijter de Wildt

Age Has a Big Influence on Social Media Behavior

Our new study illustrates how people in different age groups are using social media now.

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Anna Noel Taylor

Kids of the World: The Video

See the findings from our latest study on kids – and hear what the kids themselves told us!

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James Guerrier

Global LGBT Acceptance Continues to Rise, But Equality Remains a Long Way Off

A year after our first global study of attitudes toward LGBT people, progress continues – and discrimination persists.

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Matthew Jafar

Global Kids Are Developing a Fearless Attitude Toward Life

With strong emotional support networks and broadening skill sets, today’s kids are courageous and resilient.

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James Guerrier

Australian Grandparents Love Their Expanding Role, But It’s Not Always Easy

A new study reveals that grandparents in Australia cherish their role as caregivers, even though it can come at a cost.

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Kirsty Bloore

For Australian Kids, a Strong Emotional Support System Is the Key to Happiness

Australian kids are happy, independent and resilient. Their main source of contentedness is close relationships with family, friends and pets.

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Kirsty Bloore

Around the World, Social Media Is a Source of Connection, Creativity and Empowerment

The benefits of social media outweigh the drawbacks, according to our latest research.

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Anna Noel Taylor

Kids Are Developing Skills to Thrive in a Fast-Changing World

At home, online and through scheduled activities, global kids are building skills that develop their personalities and foster self-reliance.

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James Guerrier

My Teen Life: The Video

Hear the teens we spoke to for our My Teen Life project in their own words.

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Anna Noel Taylor

In Australia, Sports Play a Big Role in Family Life

Australian parents encourage their kids to participate in athletics – and believe that watching sports is fun for the whole family.

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Kirsty Bloore

American Teens Believe in Their Right to Safety and See Themselves as Unstoppable

As they fight to end gun violence, this internet-inspired generation of American teens feels comfortable dreaming big, speaking truth to power, and taking action.

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Anna Noel Taylor

Global Teens Trust Their Parents, But Not Public Authorities

Teens today are extremely close with their parents – but they’re not convinced the police, religious figures and politicians have their best interests in mind.

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Anna Noel Taylor

Through Social Media, Teens Learn From Others’ Stories and Stand Up for Their Beliefs

Global teens appreciate others’ voices – and are eager to use their own.

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Anna Noel Taylor

TV Brings People Together and Keeps Them Up To Date

A recent study shows that TV offers viewers a unique sense of connection and instant gratification.

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Katie Maggio, Anna Noel Taylor

Today’s Global Kids Embrace Change and Fluidity

In a fast-paced world, kids know that there are many ways to live life.

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James Guerrier

Around the World, Casual Sex Isn’t All That Common

The people with the best sex lives aren’t who you’d think, according to our new global sex study.

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Anna Noel Taylor

In a Fast-Changing World, Teens Believe Flexibility Is Essential

Today’s global teens want to learn from their mistakes and adapt when needed.

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Anna Noel Taylor

For Viewers, TV Fulfills Needs Beyond Entertainment

In a recent media study, we took TV away from viewers – and found that entertainment wasn’t the only thing they missed.

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Katie Maggio, Anna Noel Taylor

With More Caution and New Technology, Social Media Sharing Has Become More Private

The social media experience has shifted away from mass communication as consumers’ concerns about personal data mount and new platforms offer more private ways to share.

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Matthew Jafar

In The Netherlands, People Cope By Trusting Their Closest Allies

The Dutch are happier and less stressed than people globally – in part because they have confidence in family, friends, and their own judgment.

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Arjan de Ruijter de Wildt

Italian Men Worry About Financial Stability and Find Happiness With Family

In Italy, men feel stressed about their employment prospects but find comfort in their closest relationships.

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Morena D'Incoronato

Echoing Popular Sentiment, Same-Sex Marriage Is Legalized in Austria and Australia

Research reveals changing attitudes in two countries that legalized same-sex marriage this month.

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Matthew Jafar

In Latin America, Optimism and Resilience Rise Amid Safety Concerns

A recent study looks at how people in Latin America feel about the world today.

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ViacomCBS Global Insights

My Teen Life, a Global Story

We spoke to teens in 32 countries to find out what life is like for them.

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Anna Noel Taylor

Global Viewers Are Accessing Content in New Ways – and Watching Even More Than Before

Around the world, audiences are enhancing their viewing experiences with new technology, according to our latest media usage study.

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Katie Maggio, Anna Noel Taylor

How People Around the World Are Making Memories

Beaches, cities, theme parks and concerts are global favorites when it’s time for some fun.

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Katie Maggio

On World TV Day, Celebrating the Power of TV

Each November 21st, we give special recognition to the medium that connects us all – television!

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ViacomCBS Global Insights

As Media Changes, TV Continues to Matter

Our latest study on TV habits around the world finds that in viewers' lives, TV is as essential as ever.

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Katie Maggio, Anna Noel Taylor

In Asia-Pacific Countries, There Is a Growing Appreciation for Self-Expression and Quality Time

People are happier and less focused on material success in Asia-Pacific countries than 5 years ago, according to a recent study.

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Kirsty Bloore

In the Philippines, Kids’ Purchase Influence Extends Beyond Their Parents

Filipino kids are more likely to live with grandparents and help out other relatives, broadening their influence over family decisions.

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Kirsty Bloore

INFOGRAPHIC: As People Come Together, a Sense of Unity and Acceptance Emerges

A recent study looks at how the internet and online connections are opening people’s minds and inspiring them to make the world a better place.

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Anna Noel Taylor

Kids Around the World Treasure Quality Time With Family and Friends Above All Else

A new study looks at today’s top passion points among kids in 30 countries.

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James Guerrier

Around the World, Kids Exert a Powerful Influence on Household Decisions

How do kids influence household purchase decisions around the world?

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Anna Noel Taylor

Indian Youth Choose Rooted Pragmatism Over Blind Optimism

Today’s generation of teens and young adults in India is happy and realistic without being too hopeful.

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ViacomCBS Global Insights

INFOGRAPHIC: Experiences with Others Make People Around the World Happy

August is vacation month in many countries – and our latest study reveals that people increasingly value free time to have fun and relax with those they care about.

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Anna Noel Taylor

Youth in Flux: The Fanzine

Viacom’s Youth In Flux Fanzine tells the story of youth around the world today.

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James Guerrier

Global Youth Want a More Accepting World, Starting With Themselves

Around the world, youth value inclusion and equality – and want to feel comfortable in their own skin as well.

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James Guerrier

Preschoolers’ Parents Seek Out the Developmental Benefits of Technology

Parents believe technology gives their kids the skills they’ll need for the future, according to a new Viacom study.

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Anna Noel Taylor

The 3 Life Strategies Youth Use To Survive and Thrive

Viacom’s latest study reveals global youth’s toolkit for survival in a complicated world.

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James Guerrier

Parents of Global Preschoolers Value Playful Learning

A new Viacom study reveals that while parents of small children still value traditional learning, they’re placing emphasis on the educational benefits of play.

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Anna Noel Taylor

Youth in Flux: Hyperaware and Wise Beyond Their Years

Today’s global youth are always up to date on what’s happening around the world – and have a holistic attitude towards life.

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James Guerrier

Viacom Presents: Youth in Flux. Unapologetic. Sensitive. Restless.

Viacom’s new global study showcases how today’s always-on youth are surviving and thriving in a difficult world.

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James Guerrier

Instead of Sheltering, Parents Are Broadening Their Kids’ Life Experiences

Parents are exposing preschool-age children to more of the realities of life to prepare them for an unpredictable world, according to a new Viacom study

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Anna Noel Taylor

Viacom Presents: Little Big Kids, Preschoolers Ready for Life

Viacom’s new study of global preschoolers reveals that parenting styles are adapting to a changing and unpredictable world.

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Anna Noel Taylor

In Latin America, LGBT Acceptance Is Widening

Latin America is home to some of the most "out" countries in the world and an improving LGBT social climate, according to a recent Viacom study.

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ViacomCBS Global Insights

Brazilian Young People and Cars

Given the current economic climate in Brazil, cars are less of a status symbol than in the past. When choosing...

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ViacomCBS Global Insights

How Young People in Latin America Are Listening To Music

Music is a fundamental part of the lives of young people in Latin America.  It acts as an emotional catalyst...

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ViacomCBS Global Insights

Latin American Young People and Personal Care

Young people in Latin America define “personal care” broadly – 88% agree that it means taking care of oneself physically,...

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ViacomCBS Global Insights

Latin American Young People and Cars

In Latin America, young people start driving their parents’ cars at age 17 or 18. Around age 25, they want...

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ViacomCBS Global Insights

How Brazilian Young People Are Listening To Music

Music is essential in the daily lives of Brazilian young people. Their song choices are a reflection of their moods,...

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ViacomCBS Global Insights

Brazilian Young People and Personal Care

Young people in Brazil define “personal care” broadly – 71% agree that it means taking care of oneself physically, having...

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ViacomCBS Global Insights