Author: James Guerrier

Make Life Funnier. Every Day. Everywhere.

Laughter plays a central role in the lives of global adults 18 to 49, according to a new Comedy Central Power of Laughter study.

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James Guerrier

Infographic: Global Adults and Movies

What film genre most resembles global adults' lives? An infographic from a new movie study answers that question and more...

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James Guerrier

Global Adults Are Big Movie Fans

A new Paramount Channel survey of 21 countries delves into global adults' feelings about movies.

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James Guerrier

This Is Our Audience: Adults

A new video summarizes key themes from our conversations with over 190,000 adults across 25 countries in 2015.

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James Guerrier

How Brands Can Harness the Power of Fans

Being a fan isn’t what it used to be, according to Comedy Central Power of Laughter’s latest study, “Fandom.” For brands, this poses a big opportunity.

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James Guerrier

Introducing the Influential Catalyst

Fandom has become a powerful force in recent years—especially when it comes to “fandorsement,” the confluence of influence, word-of-mouth, and...

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James Guerrier

The Power of Fans Comes From “Fandorsement”

What do young people “get” from being fans today? And why has fandom become such a powerful force in recent years?

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James Guerrier

Infographic: The Benefits of Fandom

What do young people “get” from being fans today? Comedy Central’s latest global study, “Fandom,” reveals three key benefits: self-expression,...

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James Guerrier

Infographic: Not Your Parents’ Fandom…

Comedy Central recently released a new study, “Fandom,” that reveals a whole new world of passionate young people who see...

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James Guerrier

Comedy Central’s Latest Study Delves into “Fandom”

How has the meaning of “fandom” changed in recent years—and what does it mean to have influence today? To answer...

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James Guerrier

In a Commercial, Entertainment Means Effectiveness

Laughter doesn’t just make people healthier and happier–it can help TV audiences connect more deeply with the advertisements they see....

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James Guerrier

Proving Comedy’s Halo Effect on Advertisements

  Being happy is very important to Millennials – and positive emotional experiences are an important pathway for advertisers looking...

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James Guerrier

Comedy Central: Power of Laughter

  Read more about Comedy Central’s International study on humor and advertising receptiveness here.

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James Guerrier

Comedy Central and the Hidden Power of Laughter

In advertising, there is a strong belief that appealing to people’s emotions influences behavior more effectively than catering to their...

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James Guerrier