For American Consumers with Multiple Streaming Devices, It’s All About the Content
In the US, consumers love the choices that their streaming devices open up. Nearly 9 out of 10 device users feel excited by all the content options available on TV today.
But while they love exploring the vast libraries of new shows, movies and videos these devices make available, Americans 13 to 49 own an average of 3.8 remotes. Getting to that content can be complicated!
So, what’s driving this proliferation of streaming devices? The motivation stems back to the need for access to their beloved content – 44% buy their streaming device with content as a primary objective. This sentiment is so strong that it’s almost twice as high as their next reason, making their TV “smart.”
And when consumers have more devices, they watch more TV. Those with one device spend about 20 hours per week watching TV. This goes up to around 21 hours per week for people with two devices, and continues to grow from there, up to consumers with 5 or more devices, who tune in to an average of 23 hours of TV per week.
While this multi-device strategy connects Americans with the content they want to see, it can also be a source of frustration. The more devices they have, the greater their desire for fewer devices to fulfill their content needs. Among those with 2 devices, 62% told us they wish they needed fewer devices to watch TV shows and movies; for those with 4 devices that figure rises to 78%. So while consumers are thrilled by the array of content that devices make available to them, there is a real opportunity to streamline their viewing experience.