German Kids Love Technology, But Lean into IRL Experiences
When it comes to technology, how do kids in Germany differ from their global peers?
Using our latest research on kids aged 6 to 11, here’s what we’ve learned:
German kids have less exposure – and attachment – to technology. In Germany, 32% of kids have their own smartphone and 27% have their own tablet. These levels are below their global peers, at 37% and 41%, respectively. Just 34% of German kids say they learn about technology in school, compared with 59% of global kids. Technology plays a less central role in German kids’ lives, with 42% of those aged 9 to 11 feeling that being connected to the internet is as much a part of everyday life as eating and sleeping, compared with 60% globally.
They’re enthusiastic about technology, but to a lesser degree than kids elsewhere. Most German kids love technology (70%), but this figure is higher among their global peers (83%). A majority in Germany (65%) think learning to code is cool, but globally a higher percentage (75%) shares this sentiment. German kids aged 9 to 11, along with some of their Northern European peers, are also significantly less likely to believe the internet has introduced them to things they would not have discovered otherwise (50% vs. 76% globally).
Online privacy is not as much of a concern. Perhaps because their access to technology is more limited, German kids are less concerned about the privacy of their data. Just under half (49%) worry that someone will get their personal information online, compared to 69% among global kids. However, German kids do strongly favor setting rules for what parents can share on social media (81%).
Their favorite activities are IRL experiences. German kids gravitate toward activities that don’t involve technology. When asked how they relieve stress, their top responses were listening to music (53% in Germany vs. 40% globally), spending time with parents (43% vs. 29%), hanging out with friends (38% vs. 29%), and reading (38% vs. 23%). Their favorite activities in general are playing with friends (63% vs. 44%), playing outside (59% vs. 46%), and playing with toys (55% vs. 45%).