In China, Family and Cultural Traditions Are Strong
Households around the world are changing, and Chinese households are no different. In a recent Viacom study, we spoke to households around the world about their family dynamics – and identified some interesting differences between China and the rest of the world:
Cultural values are more strongly present with Chinese children. In China, 91% of children agree that it’s important to maintain their country’s traditions, ranking China fourth in our global study. Meanwhile, the global average stood at 82%.
Chinese parents have strong relationships with their kids. 85% of Chinese families say there is a close bond between parents and children, compared with a global average of 74%. While China outranks most Western nations, it falls short of many Southeast Asian countries, with Indonesia scoring as high as 96%. In addition, it is interesting to note that when families have close relationships, parents are much more likely to curse in front of their children. However, China is the only outlier, with only 42% of Chinese parents cursing in front of their children, compared to the global average of 62%.
Chinese parents are most concerned with their children having a healthy lifestyle. This is in contrast to the majority of other countries, where the child’s protection and safety is instead the priority. Additionally, it’s more important to Chinese parents that children try their best than get the best grades.
Chinese households have an average of almost 6 devices per home. Chinese households have an average of 5.6 devices per home, scoring below the global average of 8.6 devices. Chinese kids aged 6 to 11 are more likely to own a smartphone than a tablet – in contrast to global kids, who are more likely to have their own tablets.