In the Philippines, Young People Are Collaborative and Believe Change Can Happen Within the System
How do young people in the Philippines feel about their personal and collective power?
Viacom Global Insights recently delved into this topic with global young people in its Power in Progress study, speaking to 11,000 young people in 10 countries, including the Philippines.
In this post, we’ll take a closer look at how Filipino young people compare to their global peers in the way they relate to power:
Filipino young people are highly collaborative. We found that 64% of young Filipinos say they closely collaborate with others to achieve their goals – slightly above the global average of 61%. They’re as likely as their global peers to feel that their generation is more collectively empowered than prior generations (54% both).
Most think they can achieve their career goals. In the Philippines, 80% of young people believe they can have a successful career doing what they want to do – compared with 72% globally.
They have a stronger belief in the power of social media. Three-quarters (76%) of Filipino young people say that social media has the greatest impact on their country today, above the global average of 63%. They are also more likely to believe that social media gives them a voice on important issues (66% Philippines, 62% globally).
They’re wary of Big Tech’s power. In the Philippines, 76% of young people believe that companies like Facebook, Amazon and Google are too big and powerful, compared with half of their global peers.
But they’re not anti-institutional. Filipino young people are less likely than their global peers to believe that effective change can be made by disrupting the system (32% vs. 40% globally). They’re more inclined to think that change can happen from within the system (56% vs. 46% globally).