TikTok can be a great place for brands to develop a relationship with consumers, according to our recent study.
TikTok users are drawn to content that makes them laugh. They also post their own videos for fun - and a chance at becoming famous.
The ideal podcast should be entertaining above all, with a relatable and familiar host.
New research on how TikTok compares to other social platforms.
Recent research on the values and political sentiments of Black teens in the US.
While those with access to voice technology use it regularly, most are not taking full advantage of its potential.
In a recent study, we profiled the American podcast landscape.
Kids and teens listen to relax, while adults enjoy podcasts for companionship and learning.
Offering a flexible way to relax while getting informed, Americans are drawn to the ease and uniqueness of podcasts.
Consumers in the US want convenient access to only the content they want to see. vMVPDs make it easy to test out a new option.
With an average of nearly 4 remotes to juggle, using multiple devices can be complicated – but in the end, Americans want access to the shows and movies they want to see.
A new video shows how people reacted during a week without television. (Hint: it wasn’t easy!)
A recent study shows that TV offers viewers a unique sense of connection and instant gratification.
In a recent media study, we took TV away from viewers – and found that entertainment wasn’t the only thing they missed.
Around the world, audiences are enhancing their viewing experiences with new technology, according to our latest media usage study.
Beaches, cities, theme parks and concerts are global favorites when it’s time for some fun.
Our latest study on TV habits around the world finds that in viewers' lives, TV is as essential as ever.
A new Viacom study investigates how people are using the seven most common social media and messaging apps.