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Author: Katie Maggio

TikTok Users Enjoy Content from Influencers as Much as from Friends

TikTok users are drawn to content that makes them laugh. They also post their own videos for fun - and a chance at becoming famous.

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Katie Maggio

Creating for and Reaching the Podcast Audience

The ideal podcast should be entertaining above all, with a relatable and familiar host.

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Katie Maggio

TikTok Has Eclipsed Snapchat As the Goofiest, Quirkiest Social Platform

New research on how TikTok compares to other social platforms.

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Katie Maggio

Black Teens in the US Are Taking Action for Equality

Recent research on the values and political sentiments of Black teens in the US.

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Katie Maggio, Christian Kurz

Smart Speakers Are Becoming Part of Daily Life

While those with access to voice technology use it regularly, most are not taking full advantage of its potential.

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Katie Maggio

Who’s Listening (and Not Listening) To Podcasts in the US?

In a recent study, we profiled the American podcast landscape.

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Katie Maggio

In the US, Podcasts Serve Different Needs for Different Age Groups

Kids and teens listen to relax, while adults enjoy podcasts for companionship and learning.

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Katie Maggio

Americans Believe That Podcasts Are the New Age of Radio

Offering a flexible way to relax while getting informed, Americans are drawn to the ease and uniqueness of podcasts.

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Katie Maggio

Americans Are Interested in vMVPD Service Trials, and Wish They Could Be Longer

Consumers in the US want convenient access to only the content they want to see. vMVPDs make it easy to test out a new option.

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Katie Maggio

For American Consumers with Multiple Streaming Devices, It’s All About the Content

With an average of nearly 4 remotes to juggle, using multiple devices can be complicated – but in the end, Americans want access to the shows and movies they want to see.

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Katie Maggio

Video: To Find Out What TV Means to Consumers, We Took It Away

A new video shows how people reacted during a week without television. (Hint: it wasn’t easy!)

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Katie Maggio, Anna Noel Taylor

TV Brings People Together and Keeps Them Up To Date

A recent study shows that TV offers viewers a unique sense of connection and instant gratification.

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Katie Maggio, Anna Noel Taylor

For Viewers, TV Fulfills Needs Beyond Entertainment

In a recent media study, we took TV away from viewers – and found that entertainment wasn’t the only thing they missed.

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Katie Maggio, Anna Noel Taylor

Global Viewers Are Accessing Content in New Ways – and Watching Even More Than Before

Around the world, audiences are enhancing their viewing experiences with new technology, according to our latest media usage study.

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Katie Maggio, Anna Noel Taylor

How People Around the World Are Making Memories

Beaches, cities, theme parks and concerts are global favorites when it’s time for some fun.

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Katie Maggio

As Media Changes, TV Continues to Matter

Our latest study on TV habits around the world finds that in viewers' lives, TV is as essential as ever.

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Katie Maggio, Anna Noel Taylor

Navigating Today’s Social Universe

A new Viacom study investigates how people are using the seven most common social media and messaging apps.

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Katie Maggio