In our recent study about the meaning of home, we found that TV is central to feeling at home for many global consumers.
Feeling at home inspires creativity because people feel free to be their true selves.
A sense of belonging makes people feel at home.
A great line-up, top-notch production, and interesting location are the starting point.
Beyond the ticket, festivalgoers spend money on VIP add-ons, travel, food and drinks, and more.