Our new research on video and social platform usage among Spanish teens and young adults.
In Canada, teens and young adults are more likely to use YouTube daily than other video and social content platforms.
Posts from cast members and fans, interactive content, and recommendations can inspire teens to stream new shows – but authenticity is essential.
They’re using each social platform for a different reason.
In just 2 years, the American podcast audience has grown dramatically. Listeners are spending more time and sampling a variety of genres, too.