Gen Z Want Careers That Reflect Their Values and Offer Opportunities to Grow
The ideal workplace for Gen Z treats its workers fairly, values collaboration, supports a good cause, and allows for creativity and growth.
Author: Matthew Jafar
Black Americans Believe in Their Power to Create Change
Our research on Black Americans’ sentiments about their personal power.
As the Coronavirus Crisis Unfolds, Gen Z Always Knew They Would Face Difficult Problems
Tech-first and hyper-aware of what’s happening around the globe, today’s teens and young people believe that collective action is the best way to create change.
Gen Z Choose Calculated Risk over Rebellion
Today’s generation of youth is cautious, always mindful of how the consequences of their behavior could affect their futures.
Gen Z Uses Creativity to Cope With Stress
For global teens and young adults, the online world inspires stress as well as new forms of self-expression.
Introducing Youth Decoded
How do young people see the world today? What are they thinking, how are they feeling and what’s informing their attitudes and perspectives?
In the US, Social Video Helps Young Women Navigate Each Life Stage
Our new study delves into the needs that social video serves for girls and women as they move from the teenage years into adulthood.
Among Global Youth, Climate Change Is the Most Important Issue
Worldwide climate strikes are evidence of this generation’s belief in the power of collectivism.
Global Young People Are Socially Aware, but Face Some Barriers to Getting Involved
New research uncovers why many don’t participate in social causes, despite their interest.
Around the World, Young People Are Embracing Their Collective Power
Social media has offered up new role models for power, as well as more collaborative and inclusive ideas of what power can be.
Global Attitudes on Sexual Diversity Continue to Improve, but Discrimination Remains Commonplace
Celebrity acceptance and increased media representation are key factors driving LGBT acceptance.
Support for Marriage Equality Is Growing in Japan, and a New Lawsuit Could Help
A Valentine’s Day lawsuit to legalize same-sex marriage in Japan made international headlines. News is an especially powerful influence upon LGBT acceptance there.
Watch Now: Generations
A new video illustrates our key insights about Gen Z, Millennials, Gen X and Baby Boomers.
Most People See HIV/AIDS as an Urgent Issue, But Not Everyone Acts to Reduce Their Own Risk
For World AIDS Day, here are our latest stats on HIV/AIDS.
Global LGBT Acceptance Continues to Rise, But Equality Remains a Long Way Off
A year after our first global study of attitudes toward LGBT people, progress continues – and discrimination persists.
With More Caution and New Technology, Social Media Sharing Has Become More Private
The social media experience has shifted away from mass communication as consumers’ concerns about personal data mount and new platforms offer more private ways to share.
Echoing Popular Sentiment, Same-Sex Marriage Is Legalized in Austria and Australia
Research reveals changing attitudes in two countries that legalized same-sex marriage this month.
