array(1) { [0]=> object(WP_Term)#2947 (11) { ["term_id"]=> int(970) ["name"]=> string(25) "MTV India Insights Studio" ["slug"]=> string(25) "mtv-india-insights-studio" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(970) ["taxonomy"]=> string(12) "_vimn_author" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(3) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } }

Author: MTV India Insights Studio

Young Indians Want Content That Makes Them See the World Differently

Silly and mindless content no longer works - they prefer characters and stories that are complex and authentic.

array(1) { [0]=> object(WP_Term)#2940 (11) { ["term_id"]=> int(970) ["name"]=> string(25) "MTV India Insights Studio" ["slug"]=> string(25) "mtv-india-insights-studio" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(970) ["taxonomy"]=> string(12) "_vimn_author" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(3) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } }
MTV India Insights Studio

For Gen Z in India, Nothing Is More Important Than Family

Indian 15- to 25-year-olds enjoy mutually trusting relationships with their parents, valuing family even more than friends and personal achievements.

array(1) { [0]=> object(WP_Term)#2922 (11) { ["term_id"]=> int(970) ["name"]=> string(25) "MTV India Insights Studio" ["slug"]=> string(25) "mtv-india-insights-studio" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(970) ["taxonomy"]=> string(12) "_vimn_author" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(3) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } }
MTV India Insights Studio