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Author: MTV India Insights Studio

Young Indians Want Content That Makes Them See the World Differently

Silly and mindless content no longer works - they prefer characters and stories that are complex and authentic.

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MTV India Insights Studio

For Gen Z in India, Nothing Is More Important Than Family

Indian 15- to 25-year-olds enjoy mutually trusting relationships with their parents, valuing family even more than friends and personal achievements.

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MTV India Insights Studio