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Author: MTV India Insights Studio

Young Women in India Feel Increasingly in Control of Their Lives

In India, young women feel more equal in their relationships, more validated by their parents, and freer than ever to make their own choices.

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MTV India Insights Studio

Young Indians Want Content That Makes Them See the World Differently

Silly and mindless content no longer works - they prefer characters and stories that are complex and authentic.

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MTV India Insights Studio

For Gen Z in India, Nothing Is More Important Than Family

Indian 15- to 25-year-olds enjoy mutually trusting relationships with their parents, valuing family even more than friends and personal achievements.

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MTV India Insights Studio